New Delhi, July 3 : Baby Forest, India’s Ayurveda inspired luxury baby care brand, has launched its latest digital campaign, “Softness, Sealed with Ayurveda,” for its hero product, Khilta Mukhra Baby Face Cream. The campaign brings alive a simple yet important parenting insight — while every part of a baby’s skin deserves care, a baby’s face is often where parents first notice changes in softness and comfort.
Through two heartwarming films, “You Notice First” and “Cheeks Everyone Loves,” the campaign captures everyday mother-baby moments where care begins with observation. From a mother noticing a slight change in her baby’s cheeks to instinctively reaching for a trusted solution, the films highlight how parents make thoughtful choices for their little one’s delicate facial skin.
The campaign focuses on the often-overlooked need for dedicated facial care for babies. Since a baby‘s face is constantly exposed to milk, drool, kisses, and air-conditioned environments, it is more prone to dryness. Baby Forest Khilta Mukhra Baby Face Cream provides essential facial care that combines the goodness of Ayurveda with the reassurance of modern science.
Speaking about the campaign, Gagan Agarwal, Founder & CEO, Baby Forest, said,
“At Baby Forest, we believe that baby care is built around small moments of attention – a mother’s touch, a parent’s observation, and the instinct to choose what feels right for their child. With ‘Softness, Sealed with Ayurveda’, we wanted to highlight that a baby’s face deserves extra care and that a distinct, trusted product formulation is required for that. Our endeavour has always been to combine the trust of Ayurveda with modern parenting needs, creating products that are safe, gentle, and purposeful.”
Inspired by the age-old principles of Ayurveda and supported by modern skin science, Khilta Mukhra Baby Face Cream is crafted with ingredients trusted for generations, including saffron, licorice, shea butter, and honey. Together, these ingredients reflect Baby Forest’s thoughtful approach to baby care, where ancient wisdom, safety, and purpose come together in every choice. The lightweight, fast-absorbing formula supports the skin’s natural barrier against everyday external factors that can lead to dryness, while providing deep nourishment without a heavy residue.
With a non-comedogenic, hypoallergenic formulation, up to 48-hour hydration, and 99% USDA BioPreferred certification, Khilta Mukhra Baby Face Cream is designed for everyday use on a baby’s sensitive facial skin.
To build awareness that baby’s facial skin requires special care, the campaign is being amplified through a digital-first approach, featuring collaborations with parenting influencers and key opinion leaders, as well as engagement with pediatricians and dermatologists. The brand is also strengthening its consumer outreach through key marketplaces including Amazon, FirstCry and Nykaa, along with targeted sampling initiatives across BlinkIt, Swiggy, Instamart as partner quick commerce platforms and select premium DLF residential communities.