New Delhi, May 8: Expanding beyond conventional fitness into the fast-growing holistic wellness segment, Avaa Wellness Pvt. Ltd. has announced the launch of its new premium wellness initiative Sadhya Studios.
The official brand announcement will take place during the inauguration of Avaa Wellness Pvt. Ltd.’s 11th Anytime Fitness India club at Anytime Fitness Delta 1 on May 9, 2026, from 12 noon onwards.
Founded under the leadership Of Ceo Neha Kapur, Sadhya Studios has been conceptualised as a premium wellness and mindful movement brand focused on alignment, movement quality, recovery, mobility, and sustainable lifestyle practices.
The brand aims to bridge the gap between fitness and holistic well-being by combining Yoga, Pilates, breathwork, recovery practices, and nutrition-led experiences under one integrated platform.
The venture is being developed in strategic collaboration with ARC, led by Puneet Dhingra and Narender Kumar, who are overseeing the brand’s business strategy, expansion roadmap, operational systems, and long-term growth planning.
Speaking about the vision behind the brand, Neha Kapur, Ceo, Sadhya Studios said,
“With Sadhya, our vision is to build one of India’s most holistic wellness brands, a space where movement, recovery, nutrition, and community come together with members at the center of the experience. This is just the beginning, and we aim to introduce several more premium wellness, recovery, and health-focused services under the Sadhya brand in the future.”
Adding to the brand’s long-term vision, Puneet Dhingra, Co founder ARC said,
“Our vision with Sadhya is to create a brand that delivers consistency, experience, and long-term value at scale. While many wellness businesses in India are built around individuals, we are focused on building Sadhya as a systems-led and process-driven brand with strong operational standards, coaching frameworks, member experience systems, and scalable infrastructure at its foundation. The goal is to create a premium wellness ecosystem that can consistently deliver high-quality experiences across every future location.”
Built around the philosophy of Alignment, Form & Movement, Sadhya Studios will offer a curated range of services including Yoga, Mat Pilates, Reformer Pilates, Mobility & Stretch Sessions, Breathwork & Recovery Practices, personalized wellness programs, and bespoke wellness café concepts focused on clean nutrition and mindful living.
As part of its initial expansion phase, two Sadhya Studios are currently under development and are expected to launch in the coming months. The brand plans to expand through a structured premium studio network across key urban markets, with a long-term vision of building one of India’s most premium and holistic wellness ecosystems.
The brand announcement event will also feature a special appearance by Vindu Dara Singh.
