India, Sep 16: ASUS India, today announced the launch of its latest Vivobook lineup, bringing together premium design, AI-enabled performance, long-lasting battery life and everyday versatility under its “Your Vibe. Your Colour.” campaign. The new portfolio spans the ASUS Vivobook S16, Vivobook S14, Vivobook 14 Flip, Vivobook S14 Flip and Vivobook 16, offering a range of form factors and experiences designed around the diverse ways consumers use their PCs throughout the day. Complementing the new laptops, ASUS is also introducing the ASUS Wireless Silent Mouse MW103, featuring adjustable DPI, silent clicks, and an ambidextrous design for precise, comfortable and quiet everyday use.
Built for users who move seamlessly between work, study, entertainment and personal expression, the new Vivobook lineup continues to offer a premium and portable experience, while bringing together all-day battery life, smarter AI-enabled performance, cinematic viewing experiences and reliable everyday usability across its diverse range of form factors. From sleek all-metal designs and flexible flip form factors to immersive displays and practical connectivity, the lineup is designed to bring together style and functionality for everyday computing. The Vivobook S14 Flip , Vivobook 14 Flip, Vivobook S14, Vivobook S16 and Vivobook 16 will be available starting tomorrow, while the Snapdragon-powered Vivobook S14 and Vivobook S16 will be available from the second week of October, ahead of the festive period.
The new Vivobook lineup will be available through ASUS Exclusive Stores, ASUS e-shop, leading retail partners, e-commerce platforms, and authorized ASUS retailers. Customers can also avail themselves of ASUS Easy Pay financing options, including No Cost EMI and Low-Cost EMI, subject to applicable models, platforms and terms.
As part of the launch, ASUS has also introduced a limited-period launch offer of 2 Years Extended Warranty + 3 Years Accidental Damage Protection worth ₹5,599 at just ₹99. The offer is designed to provide consumers with added peace of mind alongside the new Vivobook experience.
Commenting on the launch, Arnold Su, Vice President, Consumer and Gaming Business, ASUS India said,
“Today, personal technology is increasingly becoming an extension of how people work, learn, create and express themselves. With the new Vivobook lineup, we wanted to personalize our machines with the broad colourway, giving consumers a greater choice to find a device that feels more personal to them. From lightweight all-metal designs and long-lasting battery life to flexible form factors and immersive displays, the new portfolio is designed to offer the right balance of functionality and individuality, staying true to our ‘Your Vibe. Your Colour.’ proposition.”
ASUS Vivobook S14 and S16 (S5452MA / S5652MA): Premium, Reliable and Smarter Vibe
The ASUS Vivobook S14 and Vivobook S16 bring together an all-metal lightweight design and MIL-STD-810H military-grade durability, making them easy to carry while providing the reliability needed for everyday use and travel. With 20+ hours of battery life on the S14 and 15+ hours on the S16, the new ASUS AI PCs are designed to keep pace with extended study, work, streaming and everyday multitasking.
Powered by up to an Intel® Core™ 7 Series 3 processor with 17 TOPS, the devices offer AI-accelerated performance for smoother multitasking and everyday computing. Their 16:10 FHD+ 100% sRGB IPS displays provide a spacious viewing area with vivid visuals, making them suitable for both productivity and entertainment.
Full I/O ports, including USB Type-C ports and HDMI 2.1, make it easy to connect accessories, peripherals and displays, while bundled Microsoft Office Home 2024 and Microsoft 365 Basic with 100GB cloud storage for one year provides users with a ready-to-use productivity experience.
ASUS Vivobook 14 Flip (TP3407AA): Premium, Cinematic and Smarter Vibe
The ASUS Vivobook 14 Flip combines a 360-degree all-metal flip design with an FHD+ ASUS OLED touchscreen and stylus support, giving users the flexibility to switch between different modes for work, study, entertainment and creative tasks. The versatile design allows users to interact with content more naturally, while stylus support adds precision for writing, sketching, and everyday interaction.
With up to 38 hours of battery life, the Vivobook 14 Flip is designed to support extended use across the day, helping users study, stream and work without frequent charging. Its MIL-STD-810H military-grade durability further provides confidence for everyday mobility and travel.
Powered by up to an Intel® Core™ Ultra 7 Series 3 355 processor with 49 TOPS NPU, the device delivers AI-enabled performance for faster and smarter multitasking. An AI camera with webcam shield and TPM 2.0 combines AI-enhanced video calling with privacy and security features, while Thunderbolt™ 4 and a microSD card reader provide high-speed connectivity and convenient content transfer.
ASUS Vivobook S14 Flip (TP5408QA): Premium, Cinematic and Smarter Vibe
The ASUS Vivobook S14 Flip combines a 360-degree all-metal design with an FHD+ ASUS OLED touchscreen and stylus support, giving users a flexible device that adapts to different ways of working, studying, creating and consuming content.
It’s up to 30 hours of battery life supports extended everyday use, while MIL-STD-810H military-grade durability helps the laptop handle the demands of daily mobility. Powered by the Qualcomm Snapdragon® X processor with 45 TOPS NPU, the Vivobook S14 Flip enables faster, smarter computing and seamless multitasking across everyday applications.
The AI FHD IR camera with TPM 2.0 supports AI-enhanced video calls while adding privacy and security features. With two USB 3.2 Gen 2 Type-C ports and HDMI 2.1, the laptop also offers flexible connectivity for peripherals, displays and accessories.
ASUS Vivobook 16 (X1652XA): Intelligent, Reliable and Cinematic Vibe
The ASUS Vivobook 16combines a thin and light military-grade design with a spacious display, AI-enabled performance and everyday productivity features, making it a dependable companion for users moving between work, study and entertainment.
Powered by an AMD Ryzen™ 7 7840HS processor and equipped with an ASUS AI PC with 10 TOPS, the Vivobook 16 brings built-in AI acceleration to everyday computing, helping users run AI-powered features more efficiently while handling applications and multitasking smoothly.
Its FHD+ 16:10 IPS display with an 89% screen-to-body ratio provides a spacious viewing area, allowing users to see more content with less scrolling across documents, applications and entertainment. The FHD AI camera supports intelligent facial recognition and privacy protection, while bundled Microsoft productivity tools and 100GB cloud storage for one year help users get started with essential applications and file storage.
ASUS Vivobook S16 and S14 (S5608QA / S5408QA): Premium, All-Day and Smarter Vibe
The ASUS Vivobook S16 and Vivobook S14 combine an all-metal lightweight design with long-lasting battery life and MIL-STD-810H military-grade durability, giving users laptops that are easy to carry while being built to handle everyday use and travel with confidence. With up to 30 hours of battery life and Type-C fast charging, the devices are designed to support longer study, work and entertainment sessions with less dependence on a power outlet.
Powered by the Qualcomm Snapdragon® X processor with 45 TOPS NPU, the Vivobook S16 and S14 deliver AI-enabled performance for faster, smarter and seamless computing across everyday applications and multitasking. The Vivobook S16 features up to an FHD+ ASUS OLED display, delivering vivid colors and deeper contrast for a more immersive viewing experience, while the Vivobook S14 features a tall 16:10 FHD+ IPS display that provides more vertical screen space for work, study and entertainment.
With a comprehensive selection of ports, including two USB Type-C ports and HDMI 2.1, both models allow users to connect peripherals, external displays and accessories without relying on additional adapters. The laptops also come with Microsoft Office Home 2024 and Microsoft 365 Basic with 100GB cloud storage for one year, providing essential productivity tools and cloud storage from the outset. The Qualcomm-powered Vivobook S14 and Vivobook S16 will be available by the end of October, ahead of the festive Diwali sales period.
ASUS Wireless Silent Mouse MW103
Complementing the new Vivobook lineup, the ASUS Wireless Silent Mouse MW103 is designed for comfortable, quiet and flexible everyday use. Available in Green, Pink and Blue, the mouse adds a pop of colour while offering practical functionality for everyday needs. Its adjustable DPI settings of 1000, 1200, and 1600 allow users to switch tracking sensitivity on the go, providing greater control across different surfaces and screen resolutions. The ambidextrous design offers a comfortable fit for both left- and right-handed users, while the silent click switches enable quieter operation, making it well suited for shared workspaces, study environments and other quiet settings. With 2.4GHz wireless connectivity through a plug-and-play RF dongle, the MW103 provides a stable, responsive connection without requiring additional drivers or software, allowing for a simple and hassle-free setup.