New Delhi, Aug 17: Asian Footwears participated in Bharatiya Vyapar Mahotsav 2026, a four-day trade festival held from 12th to 15th August at Bharat Mandapam, Pragati Maidan, New Delhi. Jointly organised by the Confederation of All India Traders and the India Trade Promotion Organisation, the Mahotsav brought together over 700 stalls and trade delegations from more than 40 countries across sectors spanning MSMEs, startups, women-led enterprises, technology, infrastructure, and traditional crafts. At its stall, Asian Footwears displayed a curated a range of designs for men and women from its wider portfolio of over 2,500 footwear styles, spanning the sports, athleisure, school, casual, and comfort segments. Asian Footwears’ product range is receiving an overwhelming response from consumers, reflecting strong customer acceptance and growing preference for the brand.
Asian Footwears operates in a footwear market that has grown considerably over the past decade. India is now the world’s second-largest footwear manufacturer, holding a 13 per cent share of global production, with the domestic footwear market estimated at $11–12 billion annually and projected to cross $17 billion by the end of the decade. Sports and athletic footwear alone account for 25–30 per cent of this market, growing at a healthy 11–12 per cent CAGR. Within this landscape, Asian Footwears has built a firm position in the Rs 700–1,500 price segment.
Commenting on the company’s presence at the Mahotsav, Mr. Rajinder Jindal, Founder & Chairman, Asian Footwears, said,
“Platforms like Bharatiya Vyapar Mahotsav reflect exactly what India’s manufacturing story is about homegrown brands stepping up to meet the country’s own demand. For us, this has been a chance to bring our range directly in front of retailers, distributors, and consumers, and to show what three decades of building in India can look like on a national stage.”
Reinforcing its digital-first strategy, the company continues to scale AsianGPT, its proprietary AI platform now supporting a network of over 400 distributors. Drawing on more than 30 million order data points, the platform delivers hyperlocal insights into consumer preferences, pricing trends, and product demand enabling faster, more precise inventory decisions across the distribution network.
The showcase events also served as key engagement points for the company’s partner ecosystem, allowing distributors and retailers to experience the collection firsthand, align sourcing with seasonal trends, and place advance orders. Beyond product display, the events facilitated deeper collaboration and real-time market feedback across Asian Footwears’ nationwide network.
Manufactured entirely at the company’s facilities in India, the collection reflects modern production techniques and durable, lightweight materials engineered for consistent performance across varying conditions.
With a retail footprint spanning over 75 exclusive brand outlets, a growing online presence, and more than 30,000 multi-brand outlets nationwide, Asian Footwears continues to strengthen its position as a leading player in India’s fast-evolving footwear industry.