By:- Raahul Seshadri, Director of AI and Tech at WebEngage .
“As India strengthens its status as one of the leading AI economies, the way brands gain and maintain their customer base is undergoing a historic transformation. Today, AI is used by 87% of Indian companies, and among the main business functions AI is used in, marketing offers the most measurable value across large scales. At WebEngage, we hold that AI’s most significant impact on marketing is not through the automation of processes. It is through the ability to personalize. The times for campaigns that are one size fits all are over. We have entered the times for the ability to engage customers in a context-sensitive manner and to know customer behavior and engagement in a timely manner.”