June 16: Ai–CHA, the globally expanding tea and premium ice cream brand from Indonesia, announced the launch of its store in MVP Colony, Visakhapatnam on June 14, bringing its globally loved range of fruit teas, boba beverages, premium ice creams and desserts to the city. With a presence across 40 countries and more than 2,500 stores worldwide, Ai–CHA continues its international growth journey by introducing consumers in Visakhapatnam to its unique blend of innovative flavours, extensive customisation and affordable indulgence.
Built around the philosophy of making premium beverages and desserts accessible to everyone, Ai–CHA has built a loyal following across global markets through its combination of innovative flavours, extensive customisation and affordable pricing. Consumers can enjoy some of the brand’s fan-favourite offerings, including the Vanilla Ai-Scream, Ai-Squash Lemonade, Ai-Milk Tea Brown Sugar Pearl and Sund-Ai Boba, which have become popular among customers worldwide. Complementing these signature products is an extensive menu featuring fruit teas, milk teas, boba beverages, ice creams, sundaes, coffees and hot drinks, offering something for everyone from Gen Z consumers to families and working professionals. Looking ahead, Ai–CHA plans to expand across India through its royalty-free FOFO franchise model, with a target of opening more than 500 stores nationwide over the next three years.
Speaking about the launch, Lee, Founder of Ai–CHA, said, “The response we have received since launching in India has been incredibly encouraging. It has reaffirmed our belief that Indian consumers are increasingly looking for new experiences while continuing to value quality and affordability. Visakhapatnam is an exciting next step for us, and we are delighted to bring Ai–CHA to the city. Our goal has always been simple: to create products that people can enjoy every day, whether it’s students catching up with friends, families spending time together or professionals looking for a refreshing break. We look forward to becoming a part of those everyday moments.”
Adding to this, Sarthak Mohindra, Country Head – India, Ai–CHA, said, “From the very beginning, we wanted Ai–CHA to grow beyond the metros and connect with consumers across India. Visakhapatnam stood out because of its young, vibrant consumer base and evolving food and beverage culture. The enthusiasm we have seen from customers gives us confidence that there is a strong appetite for what Ai–CHA offers. We are excited to introduce our globally loved beverages and desserts to the city and are committed to building a brand that consumers return to not just for the products, but for the overall experience.”
The Visakhapatnam outlet has been designed as a vibrant and welcoming space where consumers can experience the full Ai–CHA menu and brand experience. From students and young professionals to families and tea enthusiasts, the store aims to create a destination where people can come together over refreshing beverages and indulgent desserts. Visitors will also be welcomed by CACHA, Ai–CHA‘s beloved mascot, whose playful personality has made it a favourite among consumers across global markets and an integral part of the brand’s identity.
The launch in Visakhapatnam builds on the momentum of Ai–CHA‘s recent debut in Amar Colony, New Delhi, reflecting the brand’s commitment to establishing a strong presence in India. As it continues to expand across the country, Ai–CHA aims to bring its unique blend of quality, affordability and innovation to consumers nationwide while becoming one of India‘s favourite destinations for tea and ice cream lovers.