This Mother‘s Day, AGEasy, the consumer products brand by Antara Senior Care, is drawing attention to a health reality that makes it into most caregiving conversations but remains under-addressed: hypertension among women and their heart health.
The numbers tell an alarming story. Over 200 million adults in India live with hypertension—a leading risk factor for heart disease that is also modifiable—but only 7% of hypertensive women in India are on medication (NFHS data 2019-21). The prevalence of hypertension among Indian women increases sharply with age, with nearly half of all women aged 60 and above affected. That is the age group most of our mothers belong to —yet it is precisely where the care gap is widest. Despite its high burden, hypertension in women remains underdiagnosed, undertreated, and underrepresented.
AGEasy‘s Mother‘s Day campaign builds on a simple but powerful insight: the strongest hearts deserve the strongest care. It encourages families to do something small but significant. Check in on their mothers’ blood pressure. Regular BP monitoring, when paired with timely care, can reduce the risk of a cardiovascular event by up to 30%.
For a country ageing as rapidly as India — with the 60+ population projected to cross 350 million by 2050 — this is not just a Mother‘s Day reflection, it is a national call to action.
At the centre of the campaign is a reminder that care should mean checking in on the health of the women who hold families together. It opens a broader dialogue on midlife health risks, preventive monitoring, and the invisible burden many mothers continue to carry — quietly, consistently, and often at the cost of their own wellbeing.
AGEasy is focused on enabling seniors to adopt a proactive, prevention-first approach to their health and wellbeing. Recognising that today’s older adults are more aware and discerning, the brand is dedicated to improving their quality of life, empowering them to live actively with greater ease, joy and independence.
