New Delhi, Aug 26: adidas Originals recently announced the launch of its largest regional Originals store in India at Connaught Place, New Delhi, which was inaugurated in the presence of actor and brand ambassador Suhana Khan. Located in the iconic B-Block, the new 2,890 sq. ft. store spans two levels and has been thoughtfully designed to celebrate the intersection of global street culture and Delhi’s rich heritage. As an elevated, culture-driven retail destination in the heart of India’s capital, the store offers consumers an immersive shopping experience while showcasing the very best of the adidas Originals lifestyle universe.
Designed around a contemporary, lifestyle-first retail concept, the space creates a premium environment inspired by modern urban living. The Trefoil is celebrated as a signature architectural element, complemented by a refined palette of stainless steel, textured grey cement finishes and soft pastel accents. Clean lines, modular fixtures and flexible merchandising zones enable seamless seasonal updates while enhancing product storytelling. Open layouts, bespoke furniture and curated lifestyle displays create an immersive retail experience that evolves with future retail needs. Inspired by Delhi’s cultural identity, the store also incorporates localized elements, including artwork influenced by Old Delhi’s traditional silver embossing craft, fitting rooms featuring illustrations of the city’s iconic landmarks and street culture, and design accents inspired by Delhi’s historic jaali patterns. These thoughtful details reinforce the brand’s connection with the city while creating a unique destination for consumers.
The store features an extensive assortment of adidas Originals footwear, apparel and accessories, complemented by a curated selection of running lifestyle apparel and footwear for everyday style and versatility. Consumers can explore iconic silhouettes including the Samba, Gazelle, Spezial, Stan Smith, Superstar and Adistar, alongside the season’s statement and latest drops. The apparel range spans men’s and women’s Originals, graphic tees, Culture Wear and motorsport-inspired collections, offering a comprehensive selection for both long-time brand enthusiasts and a new generation of sneaker and streetwear consumers.
“Connaught Place is one of India’s most iconic cultural and retail destinations, making it a natural home for our largest adidas Originals store in India. This flagship reflects our commitment to creating spaces that go beyond retail, bringing together style, creativity and community in a way that is authentic to the city and to the global spirit of Originals. As the lifestyle and sneaker culture continues to evolve in India, we are excited to offer consumers a destination that showcases the depth of our Originals portfolio while creating meaningful connections with a new generation of creators and trendsetters”. – says Vijay Chauhan, GM adidas India.
With this launch, adidas Originals further strengthens its retail footprint in India while reinforcing its commitment to creating immersive brand experiences that seamlessly blend global design with local relevance. The Connaught Place flagship is envisioned as more than just a retail destination – it is a space where fashion, culture and community converge, inviting consumers to experience the enduring spirit of Originals in one of India’s most iconic shopping districts.
Store Details
Address: adidas Originals, B Block, Connaught
Place, New Delhi – 110001
Store Timings: 10:30AM-9:30PM