Aug 27: ACE Arte, the latest luxury residential offering from ACE Group, marks a significant milestone for the group as its 25th project launch, adding another landmark chapter to ACE’s journey in Noida. The project has made its debut in Sector 150, Noida, bringing together its expansive 3 & 4 BHK neo-classical residences, expansive landscapes and an extensive lifestyle offering to create a distinctive new address for luxury living.
Conceptualised around the philosophy of “Art Meets Architecture,” ACE Arte moves beyond the conventional idea of a residential development. Designed by renowned architect Ar. Hafeez Contractor, the project draws inspiration from the elegance of neo-classical architecture, a design language known for its symmetry, graceful proportions, refined detailing and enduring visual appeal.
The result is an architectural expression that feels sophisticated rather than fleeting — one that seeks to give ACE Arte a distinctive identity within Noida’s evolving luxury landscape.
A Distinctive Architectural Statement
Spread across approximately 15 acres, ACE Arte comprises just 784 exclusive residences, creating a low-density setting with an expansive sense of space.
The project dedicates approximately 80% of its area to open spaces and verdant greens. The landscape is not merely a backdrop to the residences; it forms an integral part of the overall experience, with spaces designed for leisure, recreation, social interaction and quiet moments.
Adding to the architectural and spatial experience is the project’s three-side-open plot, designed to embrace natural light, openness and ventilation.
Together, these elements create a proposition where architecture and landscape work in tandem — giving residents a sense of openness that is increasingly rare in urban living.
A Lifestyle Designed Around Art, Wellness and Recreation
ACE Arte’s proposition extends well beyond its architecture.
The development brings together a comprehensive range of wellness, sports, recreation and leisure experiences. Residents can unwind at the swimming pool, outdoor gym, yoga and meditation lawn and reflexology garden, while dedicated landscaped spaces such as the sculpture court, garden walkways and party lawn add to the project’s resort-inspired character.
For active lifestyles, the development features an array of sports and recreational facilities including padel court, pickleball, badminton, basketball and tennis, alongside spaces designed for children and families.
The emphasis is on creating a community where wellness, recreation and social experiences are woven naturally into everyday life.
The Signature Clubhouse at the Heart of the Experience
One of ACE Arte’s defining lifestyle features is its approximately 50,000 sq. ft. signature clubhouse, designed to offer a club-class experience within the development.
The clubhouse brings together a wide range of indoor and social amenities, including indoor badminton and squash courts, a world-class gymnasium, Pilates studio, dance and music room, card room and indoor games arena, followed by a temperature-controlled indoor swimming pool.
For social occasions and indulgence, residents have access to a banquet hall, gourmet restaurant, business centre and open-air rooftop lounge, creating spaces that cater to everything from celebrations and entertaining to work and relaxation.
It is this breadth of experiences that positions the clubhouse as more than an amenity — it becomes a central part of the lifestyle envisioned at ACE Arte.
Sector 150: A Location ACE Group Identified Early
The choice of Sector 150 is equally significant.
ACE Arte marks the fourth project by ACE Group in Sector 150, further strengthening the group’s presence in a location it identified early for its long-term potential. With landmark developments such as ACE Golfshire and ACE Parkway already establishing its residential footprint, along with ACE Medley Avenue in the commercial segment, ACE has built a growing ecosystem within the sector.
In many ways, this has been a defining characteristic of ACE Group’s approach to real estate — identifying locations with strong future growth potential and creating landmarks there before the opportunity becomes obvious to everyone else.
Sector 150 has steadily emerged as one of Noida’s most promising residential destinations, particularly because of its expansive green surroundings and its positioning within the broader Sports City development. The planned sports-centric ecosystem adds another dimension to the sector’s long-term appeal, with the area envisioned as a major destination for sports, recreation and urban development.
The sector also benefits from strategic connectivity to the Noida-Greater Noida Expressway, Yamuna Expressway and Eastern Peripheral Expressway, while the Aqua Line Metro further strengthens everyday accessibility. The location also benefits from proximity to schools, hospitals and other essential social infrastructure, making it increasingly attractive for families looking at the area for long-term living.
At the same time, Sector 150 is evolving into a more active commercial and corporate destination, with companies such as Kent, TCS, Infosys, and Haldiram’s already present or expanding their presence in and around the sector. This growing mix of residential, commercial and institutional development is further contributing to the area’s overall growth story. Noida International Airport is approximately 35 minutes away, adding another significant connectivity advantage to the location as the airport-led growth story around the region continues to develop.
For an investor, this combination becomes particularly relevant. A location that brings together existing infrastructure, large-scale planned development, established residential and commercial activity, sports-led development, social infrastructure and improving regional connectivity can offer a stronger long-term proposition than an isolated real estate opportunity.
And ACE’s existing presence in the sector adds another layer to that investment story. With ACE Golfshire, ACE Parkway and ACE Medley Avenue already establishing the group’s footprint here, ACE Arte is not entering an untested location — it is strengthening a presence that the group identified well ahead of the sector’s broader evolution.
Building on the ACE Legacy
Founded in 2010 by Mr. Ajay Choudhary, ACE Group has built a strong presence across residential and commercial real estate, with a focus on creating future-centric, high-end spaces.
The group’s journey spans 15+ years, 25 projects, approximately 25 million sq. ft. delivered, around 27 million sq. ft. under development and more than 15,000 customers, reflecting its growing presence across Noida and the wider NCR region.
ACE Arte builds on this experience while taking the group’s residential proposition in a more design-led direction — bringing together architecture, landscape and lifestyle under one address.
Its neo-classical architecture, expansive greens and signature clubhouse create a refined, thoughtfully curated lifestyle. For end-users, it offers elevated living in one of Noida’s emerging premium neighbourhoods; for investors, its appeal lies in ACE Group’s established presence in Sector 150, Sports City, strong connectivity and the growth potential driven by Noida International Airport.
ACE Arte brings together architecture, lifestyle and long-term potential — creating an address designed for the Noida of tomorrow.