Bhubaneswar, Nov 6 (UDN): The festive spirit of Dhanteras has gripped the country, with devotees preparing to welcome Goddess Lakshmi and Lord Kubera into their homes. Traditionally associated with wealth, prosperity and good fortune, the occasion is considered particularly auspicious for purchasing gold and silver.
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However, a sharp rise in gold prices just ahead of the festival has left many prospective buyers concerned, prompting them to reconsider their festive shopping plans.
Dhanteras, celebrated on the Trayodashi Tithi of the Shukla Paksha in the Hindu month of Kartik, holds special religious significance. Buying precious metals and other household essentials on this day is traditionally believed to bring prosperity and abundance.
Auspicious shopping time on Dhanteras
According to astrologers, purchases made during the auspicious Sthira Lagna period are considered particularly beneficial. This year, the favourable shopping window is said to be between 1:32 PM and 3:13 PM on Friday, November 6.
While gold and silver remain popular choices, several other items are also traditionally considered auspicious for Dhanteras.
What can you buy besides gold and silver?
For those looking for alternatives amid rising gold prices, traditional beliefs offer several options. These include:
Rice and salt: Considered essential household items associated with abundance and prosperity.
Turmeric: Traditionally regarded as a symbol of auspiciousness and good fortune.
Whole coriander seeds: Believed in some traditions to signify wealth and financial growth.
Broom: Associated with cleanliness and the symbolic removal of negativity from the household.
Religious idols and pictures: Images of Goddess Lakshmi, Lord Narayana and Lord Kubera, along with idols of Lord Ganesha, are considered auspicious purchases.
Astrologers traditionally advise devotees to avoid purchasing glass utensils and items made of iron or aluminium on Dhanteras.
Which zodiac signs are considered fortunate?
According to astrological beliefs, Dhanteras is expected to be particularly favourable for people born under Aries, Cancer, Libra, Sagittarius and Aquarius.
People belonging to other zodiac signs are traditionally advised to donate to the underprivileged as a gesture of goodwill and to invite positive energy. Astrologers also recommend avoiding borrowing or lending money on this day.
Gold prices jump nearly Rs 6,000 in two days
While Dhanteras usually brings a surge in gold purchases, this year’s price movement could put a damper on festive buying.
Gold rates have climbed sharply in the run-up to the festival, increasing by nearly Rs 6,000 in just two days. On November 5, the price of 10 grams of gold reportedly touched Rs 1,33,850.
The recent price movement is as follows:
November 5: Rs 1,33,850 per 10 grams
November 3: Rs 1,30,900 per 10 grams
November 1: Rs 1,27,300 per 10 grams
The steep increase has come as a surprise to customers who were waiting for Dhanteras to make their annual gold purchases.
Jewellery stores traditionally witness heavy footfall during the festive period, as buying gold on Dhanteras is widely regarded as a symbol of financial security and prosperity. However, the latest price surge may force several households to reduce their budgets, opt for lighter jewellery or explore alternative purchases.
Gold had touched record levels earlier this year before witnessing some moderation during the festive season, encouraging buyers to return to the market. The latest rally, however, has once again raised concerns among customers.
Despite the rising prices, the traditional enthusiasm surrounding Dhanteras remains strong. For many households, the festival is not simply about purchasing expensive metals but also about welcoming prosperity, positivity and new beginnings into their lives.
Note: Auspicious timings and traditional buying recommendations are based on astrological and religious beliefs. Gold rates may vary depending on purity, location, jewellery charges and applicable taxes.