Mumbai, Oct 12: Snapdeal’s Swagotsav Sale, which began on October 4, is seeing strong momentum with sales of fashion units growing 59% vis-a-vis the sale period last year and number of buyers for fashion products increasing 63% during the same period.
Gen Z shoppers are leading the growth, with strong demand across women’s Western wear and traditional ethnic wear highlighting how festive shopping is bringing together contemporary fashion trends and occasion-led dressing.
Festive Fashion Meets Gen Z Trends
Women’s Western wear like co-ord sets, t-shirts, jeans, night suits and women’s salwar suits both recorded a doubling of sales during the measured period. The trends point to two complementary drivers of festive fashion demand: younger shoppers embracing contemporary styles, and consumers shopping for traditional attire for festive occasions.
With Gen Z customers leading fashion customer growth, the performance also highlights the growing appetite for trend-led fashion at accessible prices.
Bharat Drives Fashion Demand
The momentum extends well beyond India’s largest metropolitan markets, with 82% of orders coming from outside metros during this sale. The trend reinforces Snapdeal’s position as a marketplace serving value-conscious shoppers across Bharat, where affordable fashion and access to a wide assortment remain important parts of the shopping experience.
The growth is mirrored on the seller side. Active transacting sellers in fashion increased 94% vis-a-vis the sale period last year, with triple-digit growth in new sellers from smaller cities. Cities such as Bhilwara, Meerut, Hosur, Kota, Amroha, Alwar and Solapur, among others, are contributing to this momentum, highlighting the growing participation of sellers from across India in the online fashion opportunity.
Prepaid orders doubled during this period, adding another dimension to the sale’s performance, alongside the growth in fashion units and customers.
Ahead of the festive season, Snapdeal has been working closely with sellers through Project Gati, a 45-day acceleration programme designed to help first-time sellers prepare for the surge in festive demand. The programme supports sellers through training, AI upgradation, free advertising credits, analytics sharing for relevant assortments and shorter working capital cycles.
Achint Setia, CEO of Snapdeal, said: “Gen Z is increasingly buying looks, rather than simply buying clothes for their functional value. From Western wear to ethnicwear and accessories, shoppers are exploring styles that reflect their personality and the occasion. We have organised Swagotsav around this shift, bringing together affordable, trend-led choices that help consumers create their festive looks without stretching their budgets.”
About Snapdeal: Snapdeal is India’s leading value-fashion marketplace, bringing together affordable, trend-led fashion and lifestyle products for value-conscious shoppers across the country, particularly beyond the largest metropolitan markets. With a focus on making fashion accessible to Bharat, Snapdeal connects shoppers with a wide assortment of products while enabling sellers to grow their businesses through a zero-commission marketplace model.