23 September 2026: Abu Dhabi T10 is significantly expanding its international footprint with major broadcast partnerships set to take Cricket’s Fastest Format® to established and growing cricket audiences across North America.
TV and streaming platform Willow by Cricbuzz has been named as the tournament’s exclusive broadcaster for the USA and Canada. The agreement mark another important development in the new era of Abu Dhabi T10 under the new ownership and management of Abu Dhabi Cricket & Sports Hub (ADCSH), opening opportunities for franchises, commercial partners, and other stakeholders to engage with fans in exciting new cricket markets.
Willow by Cricbuzz will connect the tournament with established and new North American cricket communities while strengthening its significant reach and engagement with fans across the region.
Matt Boucher, CEO of ADCSH and Abu Dhabi T10, said: “Abu Dhabi T10 has all the ingredients to resonate globally: world-class players, explosive cricket and a format made for today’s sports audience. Our focus now is on putting that product in front of more fans in markets where we see genuine growth potential.”
“North America represents an exciting opportunity as cricket builds momentum there. Willow gives us strong platforms in the market and, importantly, allow us to deliver greater exposure and value for our franchises and commercial partners.
“We want Abu Dhabi T10 to become an increasingly powerful international sporting property that attracts audiences, players, partners and investment and reinforces Abu Dhabi’s expanding credentials as a destination for major global sport.”
Todd Myers, COO, Willow TV said: “The Abu Dhabi T10 is a thrilling tournament for North American cricket fans and with matches being 90-minutes long it’s a great entry point for new fans to the sport. Willow is excited to continue showcasing the fastest two weeks of elite cricket competion.”
The broadcast agreements are part of a wider transformation of Abu Dhabi T10 under Abu Dhabi ownership, supported by Abu Dhabi Sports Council and under the chairmanship of His Excellency Sheikh Nahyan bin Mubarak Al-Nahyan, UAE Minister of Tolerance and Coexistence and Chairman of the Emirates Cricket Board.