New Delhi, Sep 18: Jaipur-based luxury real estate developer Mahima Group has unveiled its new AI Powered brand jingle that marks a significant step in companies’ brand evolution and redefining how modern day real estate brands engage with the consumer beyond traditional visual advertisements. Developed entirely in-house, the jingle has been created to reflect Mahima’s evolving brand positioning, highlighting it’s focus on creating lifestyle and not just homes.
The 68-second bilingual jingle introduces a refreshed sonic identity for Mahima Group, combining Hindi and English to appeal to today’s consumers. Anchored by the tagline,” Constructing your world since 1989” It will be used in radio and across digital platforms, social media, events, sales offices and IVR.
The jingle was conceptualised, scripted and composed by the marketing team at Mahima headquarters, with AI powering both the music composition and voice generation. The creative process spanned nearly a week and involved more than 50 takes before the final version was selected.
Commenting on the initiative, Kirti Madan, Creative Director, Mahima Group, said,
“Brands today are built through experiences, and sound has become an important part of that experience. We wanted to create an identity that feels contemporary, memorable and authentic to who we are. AI gave us new creative possibilities, but every decision, from the lyrics to the storytelling, was driven by our team’s understanding of the Mahima brand. The result is a sonic identity that reflects our evolution while staying rooted in our legacy.”
The initiative also puts Mahima Group amongst the early adopters of AI Led creative solutions for brand communication in the Indian real estate space. Leveraging cutting edge technology and its in-house creative expertise, the company aims to deliver richer and more differentiated brand experiences while staying true to it’s brand story.