PITTSBURGH & CHICAGO, Sept 9 — JELL-O has been making everyday moments sweeter for more than 125 years, livening up the world with vibrant colors, delicious flavors, and unique textures. Now, JELL-O is teaming up with Tower 28 to bring the brand’s playful spirit to the beauty aisle in a collaboration that’s as fun to wear as it is to eat with your eyes. Inspired by JELL-O’s fan-favorite flavors and Tower 28’s cult-favorite lip products, the limited-edition JELL-O x Tower 28 Lip Jelly Duo & Lil’ Pudding Snack Set serve up never-before-seen Tower 28 flavors.
YOUR FAVORITE JELL-O FLAVORS REIMAGINED
The JELL-O x Tower 28 Lip Jelly Duo features two exclusive full-size ShineOn Lip Jelly glosses inspired by two classic JELL-O flavors:
- Strawberry: A sheer pink gloss with a pH-activated stain
- Lemon Lime: A crystal-clear gloss housed in a vibrant green tube
The Lil’ Pudding Snack Set includes four mini LipSoftie Tinted Lip Treatments inspired by beloved JELL-O pudding flavors:
- Strawberry Cheesecake: A creamy pink shade with a sweet strawberry cheesecake flavor
- Chocolate Vanilla Swirls: A rich chocolate brown shade with a sweet chocolate-vanilla flavor
- Banana Cream: A clear lip treatment with a sweet banana cream flavor
- Pistachio: A clear lip treatment with a sweet, nutty pistachio flavor
Staying true to Tower 28’s clean beauty promise, both collections are fragrance-free, formulated for sensitive lips and crafted with non-artificial, 100% food-grade flavor while delivering instant comfort and long-lasting hydration. Together, the collaboration captures the joy, color and jiggle that have made JELL-O a beloved household name for generations.
“JELL-O has been adding brightness to everyday moments since 1897, creating one-of-a-kind treats that are as fun as they are delicious,” said Kathryn O’Brien, Head of Marketing, Desserts at Kraft Heinz. “Today, JELL-O is bringing that same charisma to the beauty space with Tower 28, tapping into the growing intersection of food and beauty and giving fans a new way to add a jiggle of excitement to their day.”
A COLLABORATION MADE FOR CULTURE
As food and beauty collaborations continue to resonate with consumers, JELL-O and Tower 28 are meeting fans at the intersection of nostalgia, self-expression and pop culture. Cross-category campaigns between food and cosmetics have increased 23% year over year since 2021, demonstrating growing demand for unexpected brand partnerships that create authentic, collectible moments.1 This collaboration finds the overlap between Tower 28’s cult following and JELL-O’s loyal fanbase, and brings the famous JELL-O jiggle and flavor to a space it fits seamlessly: beauty.
“Partnering with a true household name like JELL-O is a proud moment for me — not just professionally, but personally too,” said Amy Liu, Founder and CEO of Tower 28. “Layered rainbow JELL-O was my mom’s favorite potluck dish, so launching a JELL-O collaboration inspired by those iconic flavors is especially meaningful.”