Partnership aims to drive discoverability, fan engagement and viewership through CREX‘s digital ecosystem
New Delhi, Aug 10: As the Shriram Capital Tamil Nadu Premier League (TNPL) 2026 prepares for its new season, with matches broadcasting on Sony Sports Ten 4 Tamil and streaming on YouTube, CREX has announced its partnership with the league to amplify digital reach, enhance fan engagement and drive viewership throughout the tournament. By leveraging its extensive cricket-focused platform and content ecosystem, CREX will help make Shriram Capital TNPL more discoverable and accessible to cricket fans nationwide.
As digital platforms continue to redefine how audiences consume live sports, building awareness and sustaining engagement beyond the broadcast has become increasingly important. Through this collaboration, CREX will combine technology, content, and fan-centric experiences to make Shriram Capital TNPL‘s digital footprint more discoverable and accessible to cricket fans nationwide.
As part of the partnership, CREX will roll out a comprehensive suite of digital initiatives throughout the tournament, including:
- Watch Live integrations across all Shriram Capital TNPL match cards on the CREX app, directing users to YouTube streams
- A dedicated Shriram Capital TNPL Hub featuring match previews, reports, highlights, quizzes, player stories and milestone updates
- Interactive quizzes and fan engagement activities across every Shriram Capital TNPL match
- Regional creator-led content to promote the tournament and increase awareness
- In-app campaigns supporting ticket sales and tournament visibility
- Dedicated editorial coverage through the CREX Media House, including match reports, feature stories and tournament updates
- Promotional campaigns to strengthen awareness and drive YouTube viewership throughout the season
Commenting on the partnership, Purushotam Rawat, CEO, CREX, said:Domestic cricket is building strong digital audiences, and technology plays an important role in accelerating that growth. We’re excited to partner with the Shriram Capital Tamil Nadu Premier League to enhance fan engagement, expand the tournament’s digital reach and help more cricket enthusiasts stay connected throughout the season.”Adding further on the collaboration, T. J. Srinivasaraj, President, The Tamil Nadu Cricket Association, said:“Shriram Capital TNPL‘s expanding digital presence marks an important step towards making the league more accessible to cricket fans everywhere. Our partnership with CREX will help strengthen audience engagement, increase discoverability, and enable more fans to follow the tournament throughout”
The partnership reflects a shared commitment to making domestic cricket more accessible through digital innovation. By combining Shriram Capital TNPL‘s pioneering streaming approach with CREX‘s cricket-focused platform and engaged user community, the collaboration aims to maximize visibility for the tournament while delivering a richer, more connected viewing experience for fans.
Fans can stay connected with the Shriram Capital Tamil Nadu Premier League 2026 through live scores, match insights, quizzes and exclusive tournament content on the CREX app. The app’s integrated ‘Watch Live’ feature will also direct users to the tournament’s official live stream.