July 15: E3 Group, one of India’s leading manufacturers of building materials and interior surface solutions, is strengthening its long-standing relationship with carpenters and operators through the E3 Rishta Loyalty Application, a smart digital rewards platform designed to recognise and support professionals using E3 products. Created to appreciate and reward the hardworking craftsmen of the furniture and interior industry, the app offers a simple, transparent, and fully digital experience where registered carpenters and operators can earn reward points on eligible E3 products and redeem them for a range of exciting benefits.
As one of the key stakeholders in the building and interiors ecosystem, carpenters play a pivotal role in influencing product selection and ensuring quality execution. As the industry continues to embrace digital solutions, loyalty initiatives are evolving beyond rewards to create stronger, long-term relationships with skilled professionals. The E3 Rishta Loyalty App has already brought over 20,386 carpenters across India onto its platform, reflecting the growing trust in the initiative. Among the leading regions, Uttar Pradesh has recorded 4,961 registrations, followed by Rajasthan with 1,725 and Madhya Pradesh with 1,538, highlighting the programme’s strong reach among skilled carpenters.
Built for convenience, the app enables carpenters to register easily, scan QR codes on eligible E3 products to earn reward points, track their points and transaction history in real time, and redeem rewards through an easy-to-access catalogue. It also keeps users informed about exclusive offers, promotional campaigns, product updates, and the latest developments from the brand, bringing rewards, information, and partner engagement together through one seamless digital platform. Designed for transparency, the app simplifies the entire loyalty journey while strengthening E3 Group’s relationship with its valued partners.
Commenting on the initiative, Ajay Garg, MD, E3 Group, said, “Carpenters have always been an integral part of our growth journey. With E3 Rishta, we wanted to create a platform that recognises their contribution while making it easier for them to engage with our brand. The application is built on the values of trust, transparency, and long-term relationships, and reflects our continued focus on supporting the professionals who work with our products every day. The programme focuses on making partner engagement more seamless through a technology-enabled platform. By bringing rewards, product updates, and partner interactions together in one place, it offers carpenters a more convenient and transparent experience.”
The initiative forms part of the company’s broader effort to strengthen its partner network by combining recognition with technology. The platform has helped E3 Group build stronger engagement with carpenters across regions such as Haryana, Tamil Nadu, Maharashtra, Bihar, Delhi, Rajasthan, Madhya Pradesh, Gurugram and many more across India, creating a more direct and transparent connection with its partners. By bringing rewards and brand interactions together in one place, E3 Rishta is helping create a more rewarding experience for carpenters while supporting the company’s long-term relationship with the professionals who contribute to the growth of the furniture and interiors industry.
As the company continues to expand its presence across India, the E3 Rishta Loyalty App reflects its continued investment in the people who are at the heart of the furniture and interiors industry. By recognising the contribution of carpenters through a simple, transparent, and technology-driven platform, the initiative reinforces the company’s commitment to building lasting partnerships based on trust and mutual growth. The E3 Rishta App is available for download, offering exclusive benefits designed for hardworking carpenters and operators across the country.