Bengaluru, July 01: Sleepyhead, the modern furniture and sleep solutions brand, concluded its city–wide treasure hunt in Bengaluru, bringing together 100+ participants through a first-of-its-kind interactive experience that blended digital discovery, physical challenges and community participation. The grand finale saw the participants compete in a series of exciting challenges, with Rochelle Maria Quadros & Michelle Rose Quadros, taking home the grand prize of ₹2 lakh living room setup.
The initiative redefined OOH by moving beyond traditional billboards to create an interactive, category defining community-led experience that transformed Bengaluru into a playground for discovery and engagement.
Beginning with a clue hidden in Sleepyhead’s Instagram reel, participants embarked on a journey across digital and physical touchpoints, including Sleepyhead stores, creating a seamless omnichannel experience. The campaign leveraged creator-led storytelling through Bengaluru-based creator Dumbo (hey.dumbo), whose challenge-driven content sparked curiosity among young audiences. As the competition reached its final leg, participants faced a series of engaging tasks that tested their quick thinking, collaboration and competitive spirit.
Commenting on the successful culmination of the initiative, Ullas Vijay, Chief Marketing Officer, Duroflex Group, said, “Sleepyhead has always been about bringing comfort, creativity and joy into everyday moments. With this treasure hunt, we wanted to take our ‘Dopamine Comfort’ philosophy further by creating an experience that people could actively participate in and enjoy. Bengaluru was the perfect city to bring this idea to life, with its young, vibrant and experience-loving community. Seeing the enthusiasm from participants across the city has been truly exciting. The way people came together, followed the clues and engaged with the brand made this experience special. Congratulations to Rochelle & Michelle on unlocking the ultimate treasure. We look forward to creating more such experiences that spark curiosity, bring people together and make Sleepyhead a part of everyday moments.”
The Bengaluru edition marks the start of Sleepyhead’s efforts to build stronger consumer connections through experience-led initiatives that blend entertainment, discovery and brand engagement.