Apoorva Mehandiratta has been elevated from Director – Marketing to Vice President – Marketing at ZEE5, where she leads marketing for Hindi and Marathi content along with overall content brand development across the platform.
Known for building culturally resonant and high-impact campaigns, Apoorva has been instrumental in shaping the marketing narrative for several marquee originals and entertainment properties. Her strategic approach to audience engagement, content positioning, and brand storytelling has played a key role in strengthening viewer connect and brand presence across markets.
Prior to ZEE5, Apoorva served as Head of Marketing at ALTBalaji, Balaji Telefilms Pvt. Ltd. She has also led film marketing at Viacom18 Motion Pictures and worked with Star India across Channel V and the Hindi Movies cluster, including brands such as Star Gold and Movies OK.
She shares, “It has been an incredibly rewarding journey so far, and I’m thankful for the trust and opportunities that have shaped my growth over the years. As audiences continue to seek authentic and culturally rooted stories, I’m excited to contribute towards building stronger brand conversations and deeper viewer connections in this evolving entertainment ecosystem.”
With over a decade of experience across entertainment, films, television, and streaming, Apoorva continues to be recognised for crafting impactful campaigns that blend consumer insight with cultural relevance.