Bengaluru, India, Apr 06: This World Health Day, Be.ing painfree, a science-led menstrual wellness startup, is highlighting the need to go beyond hygiene and address menstrual pain through integrated solutions.
The brand has introduced the world’s first sanitary pads with in-built cramp relief technology, combining high-absorbency protection with plant-based actives that activate through body heat and moisture to help ease cramps.
Expanding its portfolio, Be.ing painfree also offers the world’s first cramp relief gel, a fast-acting formulation that starts working in just 15 seconds, providing targeted relief from cramps, mood swings and muscular pain across the back, thighs, knees, and hips—without diclofenac, lidocaine, or harsh sensations.
Complementing this is the Debloat Superfood, designed to relieve bloating and digestive discomfort in as little as 15 minutes. Made with 100% natural herbs and free from chemicals, added sugars, and artificial colours, it supports gut health and helps reduce heaviness and acidity.
Backed by an India patent for its cramp-relieving sanitary pad innovation, the brand is built on research with over 3,000 women and four years of development, focusing on plant-based, non-hormonal, and safe solutions. Dr. Sharmistha Mondal, Founder of Be.ing painfree says,
“On World Health Day, we’re reminded that women’s health, especially menstrual health, deserves more attention, empathy, and better everyday solutions. This has been our core belief with which we built the brand, to help and support women across the country.”
Be.ing painfree is also recognized as part of WTFund (Cohort 1) by Nikhil Kamath. Its products are available on its official website and select online marketplaces.
