BN Group Unveils Rakho Iraade Fresh Campaign with Simply Fresh TVC, Celebrates Real-Life Heroes

National, December 2024 – Simply Fresh, the flagship brand of BN Group, has launched its latest campaign, “Rakho Iraade Fresh,” with an advertisement that touches heartstrings and that champions real-life heroes who embody fresh perspectives and impactful actions.

The campaign’s inspiring TVC pays tribute to individuals like Neeraja Kudrimoti, an IT professional who left her lucrative career to champion sustainable farming in rural India, and Narayanan Krishnan, a five-star chef turned social worker who dedicates his life to feeding the underprivileged. Their extraordinary journeys of transformation and selflessness resonate deeply with Simply Fresh’s mission to promote fresh ideas and bold choices for a better Bharat.

Adding a unique dimension to the campaign, Bollywood’s Sonu Sood and actor Anup Soni have come on board to amplify its message. Through their Instagram handles, they’re spreading the word, encouraging viewers to adopt fresh perspectives and make a difference in their communities.

Speaking about the campaign, Kiran Giradkar, CMO of BN Group, said, “The ‘Rakho Iraade Fresh’ campaign celebrates the power of fresh ideas and actions that drive real progress. Neeraja and Narayanan’s stories inspire us all to challenge the status quo and make a meaningful impact. Simply Fresh is proud to honor these heroes and their unwavering commitment to a brighter future.”

The “Rakho Iraade Fresh” TVC is live across Simply Fresh’s social media platforms, YouTube channel, and other digital mediums. The campaign also features exclusive content and interactive challenges to engage viewers and spread the spirit of fresh intentions.

To bring this inspiring campaign to life, BN Group collaborated with leading creative partners. GOZOOP served as the digital ideation partner, infusing the campaign with fresh and innovative concepts. Hungry took the lead as the production partner, delivering a heartwarming and visually engaging TVC. One Source played a pivotal role as the integrated communications partner, ensuring seamless messaging and outreach. Together, these partnerships have elevated the “RakhoIraadeFresh” campaign into a powerful movement celebrating real-life heroes and fresh perspectives.