Bengaluru, Mar 17th: MANNLICH, the internet-first, direct-to-consumer men’s grooming brand, has raised $294K in a Seed funding round. The round was led by BeyondSeed, which saw participation from, Chandigarh Angels Network, Signal Ventures, Growth Sense and Growth91, Arjun Vaidya (Founder, Dr. Vaidya), Arush Chopra (Founder, Just Herbs), Megha Sabhlok (Co-Founder, Just Herbs), and Gaurav Kumar (Founder, Yubi).
The fresh capital will be deployed to strengthen research and development capabilities and expand the brand’s team, particularly across R&D and branding. The investment will further reinforce MANNLICH’s focus on developing dermatologically tested, inclusive products crafted to German quality standards, while ensuring affordability for the Indian market.
Since inception, MANNLICH has demonstrated disciplined execution and robust business fundamentals. The brand currently operates at an Annual Recurring Revenue (ARR) of $1.5mn and has achieved 4x year-on-year growth. Notably, it has remained bootstrapped and profitable from the outset – a rare distinction in the D2C consumer brand space reflecting sound unit economics and prudent capital allocation.
Speaking on the development, Pritam Kudev, Founder of MANNLICH, said, “At MANNLICH, we have always believed that the best grooming routine is one you barely think about, it just becomes part of who you are. Our mission has been simple: bring German-quality grooming products within reach of every Indian man, making self-care effortless, accessible, and completely stigma-free. Growing 4x year-on-year while staying bootstrapped and profitable tells us we’re on the right path. We started with a problem worth solving. Now we have the resources to solve it at scale.”
Commenting on the investment, Kuldeep Mirani, Group CEO and Co-founder, BeyondSeed “India’s men’s grooming market is evolving rapidly, with consumers increasingly seeking high-quality, effective products tailored to their needs. What stood out to us about MANNLICH is Pritam’s clear vision of making German-quality grooming accessible to Indian men. The brand is building a differentiated proposition at the intersection of quality, affordability, and everyday usability, and we are excited to support its next phase of growth.”
MANNLICH has established a strong omnichannel presence, with availability across its D2C website as well as major platforms including Amazon, Flipkart, Blinkit, InstaMart, BigBasket, and Tira Beauty. The brand maintains an average rating of 4.5/5 across platforms, underscoring strong consumer trust and sustained brand loyalty.
