New Delhi, Mar 10: This International Women’s Day, Medanta – The Medicity Gurugram and Fabindia Ltd. announced a collaboration aimed at creating awareness about women’s health, starting with a special event titled “The Way She Thinks” at Fabindia’s Experience Centre in Vasant Kunj. During the program, Dr. Kanchan Kaur, Senior Director, Breast Cancer at Medanta Gurugram spoke about the importance of early detection of breast cancer.
As part of the Fabindia–Medanta collaboration, all customers who visit Fabindia’s Experience Centre at Vasant Kunj this week will receive an Awareness Card with QR code that leads to a doctor-led video educating them about breast cancer. From customers to clusters, a comprehensive outreach program will extend to the grassroot communities of Fabindia’s artisans, bridging existing knowledge gaps, fostering a healthier, more informed, and ultimately more empowered India.
Breast cancer is one of the most common types of cancer, representing one in four of all cancers in women worldwide, with India one of the countries worst-hit by the disease.
Dr. Kanchan Kaur, Senior Director, Breast Cancer at Medanta Gurugram, said, “Regular screening and self-checks for breast cancer are vital because early detection greatly improves treatment outcomes and survival rates. In resource crunch countries like India, self-breast examination is an important tool to pick up breast cancers at an earlier stage.”
A Fabindia spokesperson said, “We know that behind every garment is a woman with a story, a family, and a future. With this partnership, we are extending a hand of care to our customers, artisans and employees. To further honour the cause, Medanta will officially become one of Fabfamily’s Shared Value Community partners, where our members can redeem their Fabcoins to book Medanta’s services. Over time, the partnership will encompass awareness around other cancer types—prostate, oral, and more—in addition to overall wellbeing.”
Together, Medanta and Fabindia aim to build a wider culture of health awareness starting with breast cancer and expanding to broader conversations around preventive healthcare and wellbeing. Through this partnership, both organisations seek to create a meaningful circle of protection that empowers women with knowledge, confidence, and access to care.
Fabindia and Medanta will also roll out awareness activations across Fabindia stores in Delhi-NCR, Lucknow, and Patna. One of the key features will be a dedicated “Pink Room”, a specially designed trial room for women which will contain easy-to-understand breast cancer awareness tips, encouraging women to be mindful of their health while engaging in everyday activities.
