Bengaluru, Mar 02: Marking 25 years of excellence as one of India’s leading private life insurers, SBI Life Insurance continues to uphold its purpose of protecting and empowering lives. In line with this commitment, the company took forward its flagship breast cancer awareness initiative, ‘Thanks A Dot’, with interactive sessions at ISBR Business School in Bengaluru, and aims to engage students across colleges pan India. The initiative seeks to normalise breast health as a living room conversation and encourage proactive discussions on preventive care.
SBI Life recently organized an interactive awareness session for nearly 100+ post graduate management students at, where Mr. Ravindra Sharma, Chief – Brand, Corporate Communication & CSR, SBI Life alongside Dr. Poovamma C U, Head of Department for Breast Oncology & Oncoplasty, Aster CMI Hospital, Bengaluru, engaged the students in an insightful discussion on identifying early warning signs, breaking social taboos, and taking proactive steps toward their health. Dr. Veena Shenoy, Head SDG’s Impact and Associate Professor, ISBR Business School, Bengaluru, supported the initiative by encouraging students to take charge of their well-being and future security. The session elevated students as better informed, confident, and motivated to adopt a proactive approach towards health and preparedness.
Thanks A Dot, SBI Life’s flagship breast cancer awareness initiative, uses a simple hot water bag as a symbolic reminder to encourage conversations around breast health, self-examination and prompt medical consultation. Designed to break hesitation and stigma, the initiative spreads awareness without fear, equips youth with a life-saving skill, and inspires them to normalize conversations about breast cancer in their communities.
Speaking about the initiative, Mr. Ravindra Sharma, Chief of Brand, Corporate Communications and CSR, SBI Life Insurance, said, “College students, especially young women, are at a stage where developing healthy habits can have a lasting impact. Through SBI Life’s ‘Thanks A Dot’ initiative, we aim to raise awareness about breast cancer, the importance of self-examination, and early detection, while highlighting how small behavioural changes can make a significant difference in preventive care. Campuses provide a vital platform to foster early awareness, encourage responsible health practices, and instil habits that positively influence both health and financial decisions.”
He further added, “With this initiative, we hope to create an environment where conversations around breast health are open, accessible, and stigma-free, empowering women to take charge of their well-being from an early age.”
Reflecting on the session, Dr. Veena Shenoy, Head SDG’s Impact and Associate Professor, ISBR Business School, Bengaluru, said, “True impact lies in empowering people with knowledge that can save lives. Through this breast cancer awareness initiative, we strengthen our commitment to SDG 3- Good Health & Well-being. Together with SBI Life, we stand for prevention, courage and hope”.
Through the college outreach programme, SBI Life aims to expand the reach of ‘Thanks A Dot’ initiative across educational institutions nationwide, fostering behavioural change, encouraging preventive health practices, and building long-term awareness among India’s youth.