New Delhi, Feb 25: The 11th edition of the New Delhi Marathon 2026, one of India’s most prominent running events, brought together 20,000+ runners and spectators at the iconic Jawaharlal Nehru Stadium, celebrating endurance, athletic spirit, and community participation in the heart of the capital. The marathon witnessed participation from elite athletes, amateur runners, and fitness enthusiasts from across the country.
Among the many highlights of the event, the marathon emerged as a buzzing hub of interaction and product discovery, homegrown footwear brand Yoho stole the show with its strong presence and engagement. The brand’s participation drew significant interest from runners and visitors exploring the latest in performance gear and running innovation, as Yoho proudly marked its presence within India’s rapidly growing running community.
At this elite sports event, Yoho showcased its new Sports Collection, designed to deliver performance, comfort, and value for money. The brand transformed its booth into an engaging experiential zone, inviting runners to try the products firsthand. The response was overwhelming, with runners keen to experience footwear suited for their training and marathon requirements. Notably, the Sports Collection had sold out within a month of its launch, underscoring the strong demand and positive reception from the running community.
Catapult turned out to be the best-selling SKU at the event, closely followed by Zero Hour and Pitstop, which also saw a lot of demand from runners. The comfort of the Sports Collection was always appreciated by the attendees, who were surprised by the affordable pricing of the collection, especially considering it is performance-driven. Runners were also interested in knowing more about the mileage and durability of the shoes.
Talking about the event, Prateek Singhal, co-founder, Yoho, said,
“At Yoho, we are committed to making running accessible to everyone by building safe, high-performance running shoes that meet the needs of today’s runners. The New Delhi Marathon provided us with an ideal opportunity to connect with India’s running community. The response to our Sports Collection, especially Catapult, has been extremely heartening. What truly stood out was the surprise and appreciation for the comfort and pricing, reinforcing our belief that high-quality, performance-driven footwear can be accessible while being proudly Made in India.”
The marathon, which is recognized by the Association of International Marathons & Distance Races, has been one of the most prominent running events in India, and Yoho’s involvement will further enhance its presence in the performance footwear category.