Egypt, Cairo, Dec 01:– TECNO, the Official Global Partner of the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025, has launched its continent-wide 2025 brand campaign, “Power Your Moment”, rolling out across Africa from 28 November 2025, and on 1 December in Egypt and Algeria. The campaign celebrates the passion, unity, and defining moments that AFCON inspires across the continent.
At the heart of the campaign is TECNO’s belief that Africa’s youth stand at a turning point. Ambitious, fast-moving, and determined, this generation is shaping its own destiny. TECNO positions its AI-driven product ecosystem as the technology that fuels this momentum empowering young Africans to turn intention into action, creativity into impact, and dreams into defining achievements.
To bring this vision to life, TECNO released a cinematic brand film, also titled “Power Your Moment.” The film portrays TECNO AI enhancing daily life through four emotional territories: Power Your Joy, Power Your Rise, Power Your Future, and Power Your Creativity. Scenes range from a Moroccan family enjoying a match with TECNO AI Glasses and TECNO Slim devices, to entrepreneurs, students, and content creators leveraging TECNO AI to achieve more.
Amplifying the campaign’s cultural resonance, Afrobeats star Joeboy serves as the official Power Moment Feature Artist, providing an exclusive soundtrack that embodies the rhythm and energy of modern Africa.
Beyond the film, TECNO is creating immersive real-world experiences across AFCON host cities with Pop-Up Stores and Fan Zones, where fans can explore the full AI-powered ecosystem, including smartphones, wearables, laptops, and imaging solutions.
Complementing these activations is the #PowerYourMoment creator initiative (28 November – 5 December), inviting young creators to share their interpretations of four themes: Moment of Glory, Joy, Rising, and Creativity, through photos and videos captured on TECNO devices. A parallel TikTok LIVE Challenge (28 November – 11 December) focuses on Morocco, Algeria, and Egypt, providing a vibrant platform for storytelling and artistic expression.
Sixty outstanding creators from both initiatives will win an exclusive experience in Morocco during AFCON 2025, including attendance at the Opening Ceremony, a visit to TECNO’s flagship Pop-Up Store, participation in an exhibition match with AFCON legends, and access to TECNO’s GLORY NIGHT gala alongside players, creators, and brand partners.
With AFCON Morocco 2025 approaching, “Power Your Moment” emerges as one of TECNO’s most comprehensive and culturally resonant campaigns to date merging technology, creativity, and football to empower Africa’s youth to seize opportunities and shape a future defined by AI-enabled innovation.