Mar 31: SaveIN, a fintech platform that helps people pay for services through easy EMIs, has announced its expansion beyond healthcare into new categories such as travel, furniture, lifestyle, home improvement, insurance premium financing, and consumer durables. The move aims to make premium products and services more affordable for aspirational Indians.
Since its launch in 2022, SaveIN has focused on making private healthcare accessible by offering simple financing options. Over the last four years, the company has built a strong network of over 7,500 healthcare locations and has served more than 8 lakh customers across India. The platform currently operates at an annual loan run rate of ₹600 crore and is expected to grow three times over the next 12–18 months.
SaveIN works closely with leading banks, including HDFC Bank, ICICI Bank, and IDFC First Bank, multiple NBFCs, and also accepts over 15 credit cards on its platform, to provide 3-in-1, fast, paperless and transparent financing options at the point of purchase.
Jitin Bhasin, Founder & CEO, SaveIN, said, “We started in the year 2022 and have developed an ecosystem to make private healthcare accessible and affordable. While building and interacting with over 8 lakh customers and merchants, we realised that there is a tremendous need for a solution like SaveIN in other segments like travel, furniture, lifestyle, home improvement, insurance premium financing, and consumer durables as well. Together, these domains present over $50 bn in market size; we aim to simplify how Indians can avail premium products and services, without large down payments, while paying in easy EMIs, driven by our unique 3-in-1 financing model.”
Having raised over $12 million so far, SaveIN has launched an online checkout module, aimed at integrating with major brands and payment gateways and is also developing a consumer-facing mobile app and marketplace to help customers easily discover and finance premium services across categories.
At the heart of SaveIN’s model is its unique 3-in-1 financing architecture, which connects three distinct customer segments: crores of pre-approved bank customers, existing credit card holders, and those seeking fresh credit limits from SaveIN’s bouquet of lending partners. SaveIN is anchoring itself in the premium segment, where the average ticket size ranges from ₹40,000 to ₹50,000 and the maximum transaction amount goes up to ₹10 lakh. This delivers a much higher conversion rate for merchants as against existing BNPL options.
“Unlike other ‘buy now-pay later’ players, we are focusing on the premium ‘pay later’ space with an average transaction size of ₹50,000. We believe that as India grows, the average middle-class person would want to move upward, while upper-class customers thoroughly enjoy no-cost/low-cost EMIs. SaveIN wants to be the platform of choice, driving responsible consumption across quality customers, making informed purchase decisions, simplified with EMIs,” added Bhasin.
With this expansion, SaveIN aims to simplify how Indians pay for important life purchases while continuing to grow its presence in healthcare. The company has already onboarded leading brands like SOTC, Cashify, Royal Oak, EMotorad, and Duroflex among others in new categories and is aiming to triple its topline in the coming year.
