Hero Motocorp Concludes ‘the Centennial’ Auction With Resounding Success

Bengaluru, September 14, 2024: The overwhelming response to ‘The Centennial’ reflects the deep admiration and respect for our Chairman Emeritus, Dr. Brijmohan Lall Munjal. This masterpiece embodies his values and stands as a lasting tribute to the remarkable legacy he left behind.

My father was deeply committed to giving back to society, and his principles and vision continue to inspire through the institutions he founded. I extend my heartfelt gratitude to the entire Hero community for their generous contributions, helping raise funds for charitable initiatives.

Aligned with our “customer-first”’ philosophy, we are excited to offer this masterpiece to our most valued stakeholders – our 118+ million customers around the globe – through an AI-powered contest

Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp

Hero MotoCorp, the world’s largest motorcycle and scooter manufacturer, has concluded the auction for the exclusive collector’s edition motorcycle “The Centennial.” The meticulously handcrafted motorcycle commemorates the legacy of the company’s visionary Founder and Chairman Emeritus, Dr. Brijmohan Lall Munjal.

With only 100 units produced, each motorcycle represents the epitome of passion and engineering. The auction – limited to dealers, suppliers, business associates and employees of the company – generated unprecedented enthusiasm and excitement, culminating in the highest bid of Rs. 20.30 lakh for the motorcycle numbered CE100. The cumulative bid amount for 75 units reached a remarkable total of Rs. 8.58 Crore, showcasing the exceptional value, desirability and distinctive allure of these collectors’ motorcycles.

This extraordinary response also highlights the profound respect for Dr. Brijmohan Lall Munjal’s legacy. Significantly, the auction proceeds will be dedicated entirely to charitable initiatives, perpetuating his tradition of giving back to the community.

The remaining 25 bikes will be displayed at Hero MotoCorp facilities and will be given away through contests to employees and customers.