India, March 17, 2026: FUJIFILM India has announced the launch of the “instax mini 13™” (mini 13), the latest entry-level model in its popular instax™ series of instant cameras, designed to deliver on-the-spot photo printing. The camera will be available in India from March 31, 2026, at an MRP of ₹10,999.
Alongside the camera launch, Fujifilm will also introduce a new mini-format film “PASTEL GALAXY”, featuring vivid glossy color gradations.
The instax mini 13™ is an analog instant camera that builds on the design and features of the instax mini 12™, enabling users to easily capture and print photos through simple operation. The camera features a soft, rounded 3D design with a playful, pop-inspired aesthetic, making it both a functional device and a fashionable accessory.
Simple Operation with New Self-Timer Feature
The mini 13 offers an easy-to-use interface—users simply turn the lens to power on, frame the shot, and press the shutter button.
The camera now includes two built-in self-timers (2-second and 10-second), allowing users greater flexibility when capturing selfies, group shots, and creative compositions.
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2-second timer: Ideal for handheld selfies, allowing users to prepare their pose without camera shake.
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10-second timer: Enables full-body shots or group photos by allowing the camera to be placed on a surface before capturing the image.
Leadership Perspective
Speaking on the launch, Koji Wada, Managing Director, FUJIFILM India, said:
“At Fujifilm, we believe photography is about capturing moments that people can hold and cherish. With the launch of the instax mini 13™, we aim to make instant photography more accessible, stylish, and enjoyable for today’s generation. Through instax™, we remain committed to ‘Giving our world more smiles’ by helping people turn everyday moments into lasting memories.”
Arun Babu, Associate Director & Head – Electronic Imaging, instax™ & Optical Devices Business, FUJIFILM India, added:
“The instax mini 13™ builds on the success of the mini 12™ with thoughtful additions such as the new 2-second and 10-second self-timers, making it easier to capture selfies, group shots, and creative compositions. Combined with its playful design, the camera makes instant photography more fun, expressive, and effortless.”
Product Availability and Pricing
| Product | Release Date | MRP (incl. GST) |
|---|---|---|
| instax mini 13™ instant camera | 31 March 2026 | ₹10,999 |
| instax™ mini film “PASTEL GALAXY” | 31 March 2026 | ₹899 |
The instax mini 13™ will be available in five translucent pastel colours:
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Dreamy Purple
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Candy Pink
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Frost Blue
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Lagoon Green
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Clay White
Key Features of the instax mini 13™
Rounded, Pop-Inspired Design
The camera features a rounded 3D body design with a metallic silver logo accent and a band-wrapped side design, enhancing its appeal as a stylish accessory.
Dual Self-Timer Function
The 2-second and 10-second timers enable users to experiment with poses, framing, and shooting distance when capturing selfies or group photos.
Camera Angle Adjustment Accessory
The included Camera Angle Adjustment Accessory allows users to adjust the camera’s angle easily for self-timer shots without requiring a tripod.
Close-up Mode and Automatic Exposure
The camera retains popular features from the mini 12, including:
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Close-up Mode: Ideal for selfies and close-range photography, with parallax correction to ensure accurate framing in the final print.
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Automatic Exposure: Automatically adjusts shutter speed and flash intensity based on lighting conditions to produce optimally exposed photos.
Marketing Campaign: “Time for the Unexpected”
Fujifilm will promote the mini 13 under the tagline “Time for the Unexpected,” highlighting the excitement of instantly seeing a photo develop after it is taken. The campaign will be rolled out online, across social media, and in retail stores.
instax UP!™ Smartphone App
Fujifilm has also updated its instax UP!™ smartphone app, enabling users to digitize their instax™ prints easily. The updated version integrates AI-powered scanning, improving scan accuracy and allowing users to convert prints into digital images regardless of background color or orientation. Users can then store and share their photos on social media.
Additional Product Update
Fujifilm has also announced a new “JET BLACK” colour variant for the instax WIDE 400™ camera. Featuring a sophisticated matte black finish, the new colour option joins the existing GREEN variant and will also be available from March 31, 2026.
The instax WIDE 400™ has received international recognition, including the Red Dot Design Award and the iF Design Award.
