By:- Jo Aggarwal, Founder and CEO of Wysa
“Staying user-focused sounds like something we would all do as founders but it is surprisingly easy to forget your users, and focus instead on your funders, especially when your users are not directly giving you revenue. There is a reason why quality of design and innovation in B2C, B2B/B2G spaces differ so much. However, the best differentiation and the best likelihood of staying relevant and excellent in this post-AI world is if you are constantly iterating with a user lens. It is becoming easier and easier to build what they need, but also easier to just reaffirm the errors you are making and your own blind spots. Stay humble, keep going back to the user, name every project around the purpose and user, not the client or the funder. That is how you give to gain.”
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