ATLANTA, March 25 — Cardlytics, Inc. (NASDAQ: CDLX), a digital advertising platform in banks’ digital channels, today announced the closing of the previously announced sale of the Bridg business to PAR Technology Corporation (NYSE: PAR).
Cardlytics will receive 1,810,222 shares of PAR Technology common stock as consideration for the sale of the Bridg assets.
“The completion of this transaction marks an important milestone for Cardlytics,” said Amit Gupta, Chief Executive Officer of Cardlytics. “Over the past several quarters, we have taken deliberate steps to sharpen our strategic focus and align our resources around the highest-impact opportunities in our business. With the sale of the Bridg assets, we are further simplifying our operating model and concentrating more heavily on scaling our core Cardlytics platform – the area where we believe we have a distinct competitive advantage and a clear path to long-term value creation.”
“The PAR equity we are receiving in the transaction represents a meaningful financial asset for Cardlytics,” added David Evans, Chief Financial Officer of Cardlytics. “We expect to monetize this position strategically based on market conditions, which will meaningfully strengthen our balance sheet. Specifically, we anticipate using the proceeds to pay down a majority of the outstanding balance on our line of credit, improve our financial flexibility, and accelerate our progress toward long-term financial self-sustainability.”
In connection with the transaction, employees and operations associated with the Bridg business have transitioned to PAR Technology as part of the asset transfer.
The transaction was originally announced on January 26, 2026, and closed today following the satisfaction of customary closing conditions.
