Bengaluru , 18 July 2024 – Canon India, a leading company in digital imaging solutions,unveiled two remarkable additions to its EOS R series: the EOS R1 & EOS R5 Mark II. As pioneers in the photography and videography segment, Canon is yet again ready to revolutionize the industry and surpass customer expectations with its next gen intelligent features, quality, speed and convenience.
EOS R1 is the company’s first flagship EOS R system camera targeted at action genre photographers who need to capture the decisive moment even under severe shooting conditions, along with media & video production departments. With its powerful new image processing and autofocus systems, the new camera is setting new standards and redefining speed in the digital era.
The EOS R5 Mark II, a full-frame mirrorless camera that outperforms the EOS R5, with groundbreaking features like the high-performance new 45-megapixel back-illuminated (BI) stacked CMOS sensor and Accelerated Capture image processor system. Additionally, it includes enhancements such as Eye Control AF and Cinema EOS features, bringing Canon’s esteemed “5 series” from the EOS system into the next generation. These functionalities make EOS R5 Mark II a true all-rounder camera for photo and movie professionals alike.
Commenting on the launch, Mr. Tiger Ishii, Executive Officer, Canon Inc., President & COO, Canon Marketing Asia & President & CEO, Canon Singapore, said “As a dynamic epicenter of technological advancement and creative innovation, India has proven to be an essential hub for Canon’s global growth strategy. The market has been proving exceptionally well for our camera business, establishing our leading global market share in the DILC segment. As we look forward to strengthening our legacy of EOS series, the launch of the EOS R1 and EOS R5 Mark II underscores our unwavering commitment of bringing pioneering cutting edge technologies to empower users. These new cameras are more than products; they are gateways for Indian filmmakers and photography professionals to redefine storytelling through unmatched visual excellence. With India as one of the top performing markets in Asia, I am confident that this launch will contribute significantly to making this year a landmark for us.”
Sharing Canon’s intent behind the new products, Mr. Toshiaki Nomura, President & CEO, Canon India, said, “The newly launched, much awaited flagship EOS R1 introduces new dimensions in imaging technology with excellent usability and reliability to stay at the forefront of users’ needs and technological advancements. With its powerful new image processing and autofocus systems, the new camera is setting new standards and redefining speed in the digital era.”
He further added, “Canon’s legacy in India, particularly through the revered EOS 5D series, is a testament to our commitment to innovation and excellence. With the launch of the EOS R5 Mark II, we are poised to revolutionize the landscape of filmmaking and photography, ushering in a new era of ‘timeless legacy’. Both EOS R1 and EOS R5 Mark II are powered with the most advanced image processing system in EOS history, with high-speed continuous shooting prowess, professional-level movie capabilities, Intelligent auto focus, all enhanced by deep learning technology. We are confident these products will resonate deeply with our Indian consumers, further solidifying Canon’s leadership in the imaging industry.”
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