Bhubaneswar, Dec 09: iServeU, a leading payment infrastructure company in the Asia-Pacific region, is creating a new benchmark for high-value technology careers in Odisha. While thousands of young engineers from Odisha migrate annually to metropolitan cities like Bengaluru, Hyderabad, and Pune for employment, iServeU has established a unique model—building world-class FinTech capabilities from Bhubaneswar and providing abundant local employment opportunities.
Odisha has over 276 engineering colleges, producing thousands of graduates every year. Despite this, the 18–35-year-old youth segment and nearly 33% of the workforce remain disconnected from local employment opportunities. According to the Centre for Migration and Inclusive Development, around 1.7 million Odia workers migrate to other states every year. High-value financial technology jobs are largely concentrated in metropolitan cities, a perception that has long fueled this outflow.
In this context, iServeU, established in Bhubaneswar in 2016, decided to trust local talent rather than relocating elsewhere. The company provides deep training in complex domains such as payment switches, card management, EMV protocols, ISO 8583 standards, and embedded banking systems. Over the years, iServeU has trained more than 1,000 payment technology engineers and built payment infrastructure for over 20 banks and 250 enterprises in India and abroad.
“We have never accepted the notion that world-class financial technology can only be built in India’s metropolitan cities,” said Debiprasad Shadangy, Founder & CEO, iServeU. “Odisha has excellent engineering talent. Given the right opportunities and training, they can successfully build complex and high-responsibility financial systems.”
iServeU’s success not only demonstrates technological advancement but also highlights the potential for knowledge-driven employment growth in Odisha. It proves that innovation can emerge from Tier-2 cities, harness local talent, and contribute significantly to the national economy.