New Delhi, Mar 17: Adobe and NVIDIA today announced a strategic partnership aimed at accelerating AI-powered creation, production, and personalization. This collaboration will drive the next generation of Adobe Firefly models and agentic workflows, combining Adobe’s creative and marketing platforms with NVIDIA’s open models, libraries, research, and accelerated computing capabilities.
The partnership seeks to transform the creative and marketing industry by delivering enterprise-grade AI workflows that enhance precision, efficiency, and scalability. Adobe Firefly models will leverage NVIDIA CUDA-X™, NVIDIA NeMo™ libraries, NVIDIA Cosmos™ open models, and the NVIDIA Agent Toolkit to power high-quality, interactive content creation.
“Content creation is exploding, and our partnership with NVIDIA is grounded in a shared vision to reinvent creative and marketing workflows with the power of AI,” said Shantanu Narayen, Chair and CEO, Adobe. “Together, we will deliver high-quality, controllable, and enterprise-grade AI workflows that redefine creativity and productivity.”
Jensen Huang, Founder and CEO of NVIDIA, added,
“AI is giving every industry the ability to redefine what’s possible. Partnering with Adobe allows us to jointly develop world-class foundational models that transform creative and marketing experiences for enterprises worldwide.”
Key Initiatives Under the Partnership Include:
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Next-Generation Adobe Firefly Models: Leveraging NVIDIA’s advanced computing technologies to deliver high-performance models for creativity, productivity, and marketing pipelines.
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Agentic AI Innovation: Integration of NVIDIA OpenShell™ and Nemotron open models to enable secure, long-running agentic workflows.
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3D Digital Twin Marketing: Cloud-native, brand-preserving 3D digital twins powered by NVIDIA Omniverse™ and Adobe generative AI tools for product visualization and marketing content automation.
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Enterprise-Scale Creative Solutions: Faster and flexible Firefly Foundry models across image, video, audio, vector, and 3D media, tailored for proprietary and IP-protected content.
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AI Document Intelligence: Enhanced productivity in Adobe Acrobat through NVIDIA Nemotron-powered AI features.
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Accelerated Cloud Workflows: NVIDIA CUDA acceleration integrated into Frame.io for scalable, high-speed content management, generative creation, and media insights.
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Joint Go-to-Market Strategy: Adobe and NVIDIA will collaborate to ensure widespread adoption of AI-powered creative solutions globally.
This partnership strengthens Adobe’s leadership in generative AI and creative cloud solutions while enabling NVIDIA’s accelerated computing and AI models to power enterprise-grade creative workflows. Together, the companies aim to redefine the future of creativity, marketing, and enterprise AI applications.
© 2026 NVIDIA Corporation. All rights reserved. NVIDIA, CUDA, CUDA-X, Nemotron, NeMo, OpenShell, Cosmos, Omniverse, and RTX are trademarks of NVIDIA Corporation. Other company and product names are trademarks of their respective owners.
