Zydus Wellness Expands Skincare Portfolio with Launch of everyuth® naturals Tan Removal Chocolate & Cherry Face Wash
Apr 13: Zydus Wellness has announced the launch of its latest innovation under the everyuth® naturals brand the Tan Removal Chocolate & Cherry Face Wash as part of its strategic expansion into India’s fast-growing $500 million face wash market.
The launch reflects the brand’s continued focus on engaging Gen Z and younger millennials, who now account for nearly half of skincare users in India. As consumer preferences evolve from basic cleansing to benefit-led, results-driven routines, everyuth® naturals aims to transform everyday skincare into a high-performance ritual that blends efficacy with indulgence.
Scientifically designed and clinically tested on all Indian skin types, the Tan Removal Chocolate & Cherry Face Wash has undergone rigorous dermatological assessments and instrumental analyses. The formulation is proven to help reduce tan and enhance skin radiance with daily use, leaving skin smooth and soft. Combining the antioxidant properties of chocolate with the brightening power of Vitamin C-rich cherry, the product delivers visible results from the first use.
Recognizing that daily sun exposure often leads to tanning that sunscreens alone cannot fully address, everyuth® naturals positions this new face wash as a corrective, everyday solution. Building on the strong legacy of its Tan Removal range including scrubs and face packs the brand integrates high-efficacy skincare into the most frequent step of the routine, with its promise: “Ab Roz Tan Ghatega.”
Tarun Arora, CEO of Zydus Wellness, said:
“The Indian skincare industry is at an inflection point, transitioning from passive cleansing toward a sophisticated, benefit-led ecosystem. We see a clear structural shift where consumers, particularly Gen Z, no longer view facial care as a remedial, episodic intervention, but as a proactive, daily corrective habit.
everyuth® naturals has a long-standing legacy of pioneering specialist skincare, and by integrating the deep-recovery authority of our market-leading Tan Removal range with a high-frequency daily format, we are creating a new sub-category of high-efficacy cleansers. This launch is a significant milestone in Zydus Wellness’ strategic roadmap as we continue to lead the consumer’s daily wellness journey.”
The launch is supported by an integrated marketing campaign, including a TV commercial featuring Tisca Chopra and Kashmira Pardeshi. The film portrays a relatable mother-daughter interaction, using contemporary Gen Z language to address the fear of sun exposure, reinforcing the message that tanning can now be reduced daily.
The everyuth® naturals Tan Removal Chocolate & Cherry Face Wash is now available across major retail outlets and e-commerce platforms nationwide, offering consumers a modern, results-driven solution for brighter, healthier-looking skin.
