New Delhi: The Union Health Ministry, in partnership with the World Health Organization, on Tuesday rolled out a month-long Delhi Metro awareness campaign focused on Women’s and Girls’ Health and Well-Being at the Sultanpur Metro Station.
The campaign will run from December 10, 2025, to January 10, 2026, aiming to reach millions of daily commuters through messages displayed inside metro coaches and across select stations. Key themes of the initiative include women’s safety, physical and mental health, reducing the digital divide, access to mental health support, awareness on tuberculosis (TB), and the PC&PNDT Act, 1994.
Speaking at the launch, Union Health Secretary Punya Salila Srivastava emphasized the central role of women’s well-being in national development.
“A family or a nation cannot truly progress unless women are healthy. The health and safety of women are critical issues. Through this Delhi Metro campaign, we hope to spread this message to a wide segment of the public. This is a powerful medium to take the message directly to the people,” she said.
She also noted that awareness messages on TB, reducing the digital divide, and the strict implementation of the PC&PNDT Act are being displayed both inside the metro coaches and on their exterior surfaces.
Addressing the growing misuse of technology for gender determination, the Health Secretary cautioned against emerging methods.
“Earlier, people relied on ultrasound to determine the gender of the fetus. Now, new technologies are being used for the same purpose. These practices must stop, and people need to be sensitized accordingly,” she stated.
Dr Catharina Boehme, Officer-in-Charge, WHO South-East Asia, said the campaign carries forward the momentum of global efforts against gender-based violence.
“Here at this metro station, some journeys end and others begin. Today marks the final day of the 16 Days of Activism against Gender-Based Violence. And as that campaign ends, another begins,” she said, adding that the initiative is rooted in two enduring truths: Healthy Women = Healthy Nations and #BecozSheMatters.
Dr Boehme further underlined that women’s health, including mental health, forms the foundation of strong families, communities, and nations.
“Healthy women are the pillars of a healthy family, community, and a healthy nation. The health of women and girls is important not just for their well-being, but for the well-being of society as a whole,” she said.
The Delhi Metro campaign is expected to play a significant role in spreading awareness at scale and reinforcing public commitment to women’s health, safety, and dignity.