Mar 02: This International Women’s Day, IntrCity SmartBus introduced proactive safety confirmation calls for solo women travellers and early boarding passengers. These calls help verify boarding details, support smoother onboarding, and provide an additional layer of reassurance during the intercity travel. The initiative forms part of the company’s broader focus on safety-led operational features aimed at improving journey confidence. Reflecting this shift, the average number of women travellers on the IntrCity SmartBus network has grown from 75,000 per month to nearly 1 lakh per month, indicating increasing adoption of safer and more structured intercity travel experiences.
The increase represents a 38% year-on-year growth and a 43% rise over the past year, indicating growing confidence in safer and more predictable long-distance travel experiences.
Safety measures continue throughout the journey. Every trip is supported by trained bus captains responsible for passenger assistance end-to-end, alongside live GPS tracking and continuous CCTV monitoring, enabling real-time oversight during travel. Dedicated seating zones for women passengers add an additional layer of comfort on long-distance routes, while clearly defined operational protocols help standardise travel experiences across cities.
“The growth from 75,000 to 1 lakh women travellers each month reflects the confidence women place in a system designed around their real needs,” said Aparajita Mukhopadhyay, Chief Operating Officer, IntrCity SmartBus. “Our focus has been to address uncertainty at every stage – from pre-boarding reassurance to monitored journeys and verified stops — so that women can plan intercity travel with greater confidence and independence.”
The impact of these safety-led measures is visible in travel behaviour. Strong adoption has been observed across high-frequency corridors including Chennai–Bangalore, Delhi–Lucknow, Chennai–Madurai, Hyderabad–Bangalore, and Nagpur–Pune, where overnight services see rising participation from women travellers.
The 26–35 age group has emerged as the fastest-growing segment, registering a 3–4% year-on-year increase, indicating higher adoption among young working professionals using intercity buses for a mix of work and leisure travel.
Customer loyalty trends further reinforce growing trust, with 40% repeat bookings among women travellers recorded across the platform — suggesting sustained confidence in structured and safety-enabled mobility.