India, Feb 27: The Body Shop, a British-born international ethical beauty brand, has announced the return of its globally loved Dewberry collection. First launched in the 90s, it became known as the scent that defined a decade. Now, Dewberry returns with all the nostalgic boldness and charm you remember, reimagined for a new generation.
Sparked by overwhelming demand from fans across the world, Dewberry is back with a fresh perspective. The new and exciting collection, with its unmistakable juicy notes, has been thoughtfully curated with modern textures and updated formulas. The perfect way to reawaken cherished memories of a thrilling era, while creating bold new ones today. Infused with sustainably sourced Community Fair Trade ingredients such as Shea Butter and Sesame Seed Oil, the collection brings together The Body Shop’s legacy of ethical beauty with a vibrant, modern sensorial experience.
DEWBERRY: A SCENTED JOURNEY
The fragrance is vibrant, uplifting, playful yet sophisticated, and ever so nostalgic. Top Notes: The journey begins with an instant burst of juicy dewberry, delicately intertwined with crisp green leaves and a cool touch of eucalyptus, evoking a sense of carefree energy. Heart Notes: A timeless floral symphony of jasmine, freesia, and white lily unfolds, adding a layer of soft, fresh sophistication that bridges the past and present. Base Notes: The scent settles into a comforting, grounding base of warm cedarwood and soft musk, leaving a feeling of quiet confidence; a gentle reminder that some scents stay with us, not just for their beauty but for the memories they carry.
Rahul Shanker, Group CEO, Quest Retail and House of Beauty said,
“The relaunch of the Dewberry collection through a modern lens celebrates joy, self-expression, and a love for nostalgic classics. The range invites our beloved customers to rediscover a familiar favourite that feels vintage, nostalgic, and fresh, all at the same time, and is a true embodiment of our heritage reimagined.”
The Dewberry range is available across The Body Shop stores and online