National, 28th October 2024: Streambox Media, a strategic media-tech venture founded by Industry veteran Anuj Gandhi is poised to reshape the home TV viewing experience. Launched in partnership with Micromax Informatics – India’s homegrown consumer electronics giant and backed by Nikhil Kamath and Stride Ventures, the brand is set to create a new segment in the consumer tech space and reshape how India’s connected TV audience engages with entertainment.
The leading industry stalwarts, together, bring this first-of-its-kind television operating system to India, enabling users to enjoy their favourite shows, movies, news and live sports through one simple, easy-to-use interface—eliminating the inconvenience of navigating across myriad OTT platforms. The unified, next-generation TV Operating System (OS) is designed (in India) for seamless content discovery and also contextual publishing across multiple OTT platforms and live television services.
Anuj Gandhi, Founder and CEO of Streambox Media, said, “The connected TV industry is thriving, and it’s pivotal to understand the changing consumer preferences. According to recent research, India’s connected TV households are expected to cross 100 million by 2027, up from just 40 million in 2023. This is also observed in India’s OTT market, which is expected to grow from $2 billion in 2023 to $5 billion by 2027 due to evolving consumer preferences for on-demand content. In a market traditionally dominated by global players and big tech, we aim to establish ourselves as a key player in the TV OS landscape and the OTT aggregation ecosystem. With our “Made in India but made for the world stage” approach, we will set a new benchmark for convenience and personalisation for global markets with an initial focus on India. In today’s crowded media landscape, we will simplify access and redefine how people discover and enjoy content. Our vision is to make content discovery effortless and elevate the viewing experience, all integrated directly into our operating system. We’re deeply committed to a consumer-first approach across all our products.”
Rahul Sharma, Co-Founder of Micromax Informatics, emphasized the strategic importance of this collaboration, stating, “Technology and user experience are at the heart of the consumer market today. Our partnership with Streambox Media will push the boundaries of what’s possible in home entertainment, integrating cutting-edge technology to offer users a premium and intuitive content experience. We see this as a natural extension of Micromax’s commitment to delivering innovative, high-quality products to Indian consumers, with the vision to scale globally.”
Nikhil Kamath, Entrepreneur and Investor said, “India’s innovation story is just beginning to unfold, and at the heart of it is the need for smarter, simpler solutions. With Streambox, we are aiming to solve a problem many of us face—too much choice but not enough ease in accessing it. Growing up, we didn’t have all these entertainment options, but today, our screens are filled with content that’s often fragmented. Streambox is tackling that head-on, giving users a unified, seamless way to find and enjoy what they love, whether it’s a TV show, live news, or a movie. It’s an Indian solution to a global problem, and I think that’s where the opportunity lies.
Ishpreet Singh Gandhi, Founder and Managing Partner, Stride Ventures, commented: “Indian startups are being increasingly designed with a ‘born global’ mindset, tackling the most pressing challenges in high-growth markets not just in India but worldwide. Streambox Media embodies this vision, crafting solutions in India for global audiences, in high-potential sectors like media-tech, where disruption can transcend borders and revolutionize entertainment.”
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