Mumbai, Mar 9: Shoppers Stop, India’s leading premium fashion, beauty and lifestyle destination, hosted an exclusive in-store Yoga Masterclass as part of its Women’s Day campaign Unstoppable Her in collaboration with wellness brand TEGO, acclaimed actor and celebrated yoga practitioner, Vidya Malavade lead the masterclass. Designed as an engaging and immersive wellness experience, the session reflected the brand’s continued focus on curating experiential workshops that enrich and elevate the customer lifestyle journey.
With over a decade of teaching experience and a strong wellness community, Vidya guided guests through a thoughtfully curated session focused on balance, strength, and mindful living.
Commenting on the campaign, Jiten Mahendra, Chief Marketing Officer, Shoppers Stop, said:
“Unstoppable Her is our way of celebrating the strength, resilience, and individuality of the modern woman. We honour her authenticity through meaningful, lifestyle-led engagements that extend beyond traditional retail and resonate with her evolving needs. By partnering with TEGO and bringing Vidya Malavade to lead the session, we created a meaningful, wellness-focused experience for our premium customers while reinforcing Shoppers Stop’s vision of being a destination for elevated lifestyle experiences.”
Speaking on the initiative Vidya Malvade said,
“For me, yoga is not just practice, it’s a way of living with awareness and intention. I appreciate how Shoppers Stop is integrating wellness into the retail environment through initiatives like Unstoppable Her. Partnering alongside TEGO, a brand that understands functionality and comfort, made this experience even more aligned with how I personally approach mindful movement.”
The collaboration with TEGO introduced the brand in an experiential format, allowing customers to interact with performance-led activewear within a live wellness setting rather than through a conventional retail touchpoint.
Commenting on the partnership, Krishna Chandak, Co-Founder of Tego added:
“We are delighted to collaborate with Shoppers Stop for Unstoppable Her. At TEGO, we believe movement is a powerful expression of confidence and self-belief. This masterclass allows us to connect with a like-minded community in an authentic and immersive setting, while celebrating women who continue to inspire through strength and resilience.”
The event delivered a high-touch, premium engagement that went beyond celebration, reinforcing Shoppers Stop’s positioning as a destination for elevated lifestyle brands and immersive experiences. With Unstoppable Her, the brand continues to champion modern women by creating spaces that inspire confidence, wellbeing, and conscious living.
The exclusive session at Andheri West marks another step in Shoppers Stop’s journey of transforming its retail spaces into destinations for inspiration, discovery and holistic living.
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