Mumbai, 15th April 2024: PVR INOX, India’s premier multiplex chain, celebrated the successful Silver Jubilee completion of the movie 12th Fail at PVR Andheri. As the movie completed a glorious 25-week run in the cinemas, the Director Vidhu Vinod Chopra along with the star cast of the movie, including Vikrant Massey & Medha Shankar, and, joined teams from VCF Films, Zee Studios, and PVR INOX came together to celebrate the momentous occasion.
Directed by Vidhu Vinod Chopra, ’12th Fail’ depicts the journey of Manoj, a determined youth from Chambal striving to fulfill his dream of becoming an IPS officer. The film chronicles his struggles, resilience, and the hurdles he encounters during the fiercely competitive Union Public Service Commission exams, highlighting the importance of perseverance and integrity. The movie is based on Anurag Pathak’s bestselling novel, “Twelfth Fail”, based on the real-life story of IPS officer Manoj Sharma and his wife Shraddha Joshi, an IRS officer.
Touched by the overwhelming response to his film, 12th Fail, Director Vidhu Vinod Chopra says, “It is always heart-warming when the audience loves and celebrates the film with you. 12th Fail is not just my film; it is our film – a story of all those people who decided to press the #Restart button in their lives. Witnessing the film running in theatres even 25 weeks after its release makes us believe in the power of good cinema and quality content. It reaffirms that if you tell an honest story, or tell a story with complete honesty, it will go a long way. It’s wonderful to know that 12th Fail is spreading hope and I’m sure more doors will open and more such films will be made in the future.”
Kamal Gianchandani, Chief Business Planning & Strategy Officer, PVR INOX Ltd & CEO, PVR INOX Pictures, said, “It is extremely heartening to see a movie completing a terrific run of 25 weeks in cinemas, purely based on audience demand, which has come from the sheer emotional connect that the movie has built. It is no mean feat for a film to complete a Silver Jubilee in the times when audiences are spoilt for content choices. 12th Fail’s phenomenal run goes to show the might of a good story, told in the most authentic and relatable manner. On behalf of the entire team of PVR INOX, I congratulate Vinodji, the entire cast and crew on this massive milestone. We hope to see audiences enjoying the movie for many more weeks.”
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