SINGAPORE, July 17, 2024 — Haleon-owned Centrum, the world’s No.1 multivitamin brand, has unveiled results from a recent study that found adults aged 60 years or above who consumed multivitamins (MVMs) daily for at least 2 years showed improved cognitive function as compared to those who consumed a placebo. Conducted involving 5,200 older adults in three independent studies, the COcoa Supplement and Multivitamin Outcomes Study (COSMOS)* data spotlights cognitive function as an age-related health issue and provides (first) suggestive evidence that the simple act of taking daily multivitamin supplements like Centrum Silver can support cognition amongst healthy older adults.
Commenting on the research, Dr Vandana Garg, Medical & Scientific Affairs Director (Southeast Asia and Taiwan), Haleon, said “Cognitive health is defined as the ability to think, learn, and remember, and is an important component of performing everyday activities. Ultimately, this ability is an essential component of healthy aging. However, age-related cognitive decline amongst aging adults may be primarily due to lack of a balanced nutrition, in addition to other factors. Cognitive health can be supported with MVM supplementation. Coupled with regular exercise, good nutrition, and overall healthy lifestyle habits, incorporating multivitamins into one’s health regimen can support them to age well and maintain a better quality of life.”
In line with Centrum’s long-standing commitment to raise awareness on cognitive health, and in recognition of an ageing society like Singapore’s[2], Haleon is also working in collaboration with the National University of Singapore Yong Loo Lin School of Medicine on a large-scale human clinical trial to test the effect of multivitamins and minerals in supporting healthy aging. Professor Andrea Maier, Oon Chiew Seng Professor, National University of Singapore (NUS), said “The COSMOS study are relevant to Singapore, where healthy ageing is firmly positioned at the forefront of national priorities[2]. In line with this, we at the NUS, in collaboration with Haleon, are focused on understanding how supplements can play a vital role in supporting a healthy lifespan.”
In addition to the ongoing research collaborations, Centrum will also embark on a nationwide drive across retailers and healthcare partners July onwards. As part of this drive, the brand will introduce healthy aging education units in-store and on-ground, as well as on digital platforms.
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