New Delhi, Mar 05: Medusa Beverages India’s fastest growing homegrown beer brand has joined hands with 72 The League as the official celebration partner. The league’s opening ceremony was hosted on 21st February, where Medusa set the tone for a high-energy celebration, marking the tournament’s debut.
Sports and beer have long shared a natural synergy, and through this partnership, Medusa reinforces a culture of celebration and experiences around sport. As part of its sponsorship, Medusa will serve its beer throughout the tournament until the closing ceremony, enhancing the overall spectator and hospitality experience. The partnership also extends to athlete engagement; Medusa is sponsoring all participating professional players and presenting 40 personalised hampers, adding a thoughtful celebratory touch to the league. With this collaboration, Medusa reinforced its strong association with sports and celebration.
“At Medusa, we see sport as a powerful platform to engage with today’s experience driven consumers. Partnering with 72 The League as the official celebration partner reflects upon Medusa’s commitment to premium experiences and sporting platforms that connect with today’s audiences. The collaboration aims to create memorable experiences both on and off the course, strengthening the league’s connection with fans, partners, and stakeholders.” stated Gaurav Sehgal, VP of Marketing, Medusa Beverages.
The ceremony was attended by Chief Guest, Jay Shah, along with the legendary cricketer Kapil Dev and entrepreneur Vivek Oberoi along with senior bureaucrats, sports personalities, corporate leaders and distinguished dignitaries in attendance.
With integrated branding, broadcast presence, and athlete engagement, Medusa’s partnership with 72 The League underscores its strategy to build relevance within premium sports environments while celebrating moments that bring people together, marking yet another step in the brand’s expanding footprint across India’s evolving sports culture.