Gurgaon, Mar 05: Residents across parts of Gurgaon were treated to an unexpected sight this week when a truck carrying a giant water gun rolled through city roads, drawing crowds, cameras, and plenty of pre-Holi excitement. The eye-catching installation was created by Instamart as part of its festive campaign ahead of Holi.
Modelled after the wide range of water guns available on the platform, the oversized installation transformed ordinary city roads into a moving spectacle. Commuters slowed down to take a second look, children pointed from sidewalks, and passersby pulled out their phones to capture the unusual moment.
Within hours, videos of the giant water gun began circulating widely on social media platforms such as Instagram and X, gathering millions of views in less than 24 hours. Social media users shared humorous reactions to the spectacle, with many describing it as one of those “Did you see this?” moments that instantly capture the spirit of a festival.
Holi, But Make It XXL
The activation reflects a broader shift in how people are preparing for Holi celebrations. What was once a last-minute purchase of basic plastic water guns has evolved into a more planned and festive shopping experience. Premium water guns, blasters, edible gulaal, and curated festive hampers are seeing increasing demand across many North Indian cities.
According to Instamart, festive essentials and water guns are among the fastest-moving categories in the days leading up to Holi. During the previous Holi season, the platform recorded a significant surge in demand for premium festive products, including curated colour hampers and party essentials. Flower sales alone saw a five-fold increase compared to the previous year, while demand for natural colours and festive décor also rose sharply.
This year, the platform has expanded its festive assortment to include high-performance water guns and blasters from brands such as Spyra, NERF Super Soaker, Police Gatlin Single-Barrel Water Guns, and Toyshine electric water guns. The selection also features sweets, flowers, UV colours, phool gulal, organic colours, body paints, and after-care products.
By taking an exaggerated, larger-than-life version of a premium water blaster to the streets, the campaign taps into the “go big or go home” spirit that defines Holi celebrations. The activation not only sparked conversations online but also highlighted how festive shopping is increasingly becoming experiential and entertainment-driven.
As the festival approaches, initiatives like this reflect the growing intersection of retail, celebration, and social media engagement—turning everyday city spaces into moments of shared festive excitement.