SAN DIEGO — Feb 18— InnoVision Marketing Group (IMG) continues to prove what happens when strategy, creativity and culture come together with a purpose. The full-service marketing agency took home three first-place honors at this year’s PRSA Bernays Awards for the San Diego/Imperial Counties, including the “Best in Show” honor.
IMG’s submission for their work on the Amerigo Vespucci World Tour took home “Best in Show,” proving to be the most impactful and highest-scoring submission across the 14 Silver Bernays award categories. The “Best in Show” award reflects the strength of IMG’s public relations team and its growing role as a trusted driver of earned media and brand storytelling. Moreso, the award showcases the company’s unwavering commitment to excellence and dedication to fostering a positive and creative environment for team members to thrive.
IMG was also awarded two Silver Bernays Mark of Excellence Awards, an honor that highlights exceptional performances and creative visions within the public relations industry. IMG earned their first Silver Bernays Mark of Excellence Award in the Community Relations category, highlighting the agency’s pivotal press conference for Herman Law, the nation’s leading law firm for victims of childhood sexual abuse. Working with just a three-week deadline, IMG developed and executed a press conference, coordinating logistics and key messaging, crafting survivor-centered language that balanced legal precision with empathy. By strategically targeting local media, IMG maximized coverage while protecting survivor privacy.
The agency won their second Silver Bernays Mark of Excellence Award in the Events and Observances category for their work on the Amerigo Vespucci World Tour, turning the arrival of the historic Italian naval ship into a high-impact media moment by generating extensive local and national coverage. IMG was brought on by the Italy-based marketing team for the Amerigo Vespucci to generate widespread awareness and excitement around the ship’s arrival in Los Angeles. The agency’s efforts generated over $2 million in organic media coverage, securing high-impact segments on major outlets such as KTLA (Los Angeles), KCAL (Los Angeles) and even extending beyond the metro area to KUTV (Salt Lake City) and WIFR (Rockford, Illinois).
“These awards truly reflect the strength of InnoVision Marketing Group as a whole,” said Karla Nafarrate, Vice President of Public Relations at InnoVision Marketing Group. “The work recognized here is only possible because of the collaboration, trust, creativity, leadership and behind-the-scenes effort that elevates all our work every day. This is what happens when the entire agency shows up and supports one another.”
Through bold storytelling, strategic execution and relentless innovation, IMG continues to redefine industry standards. Offering a comprehensive suite of marketing services delivered entirely in-house, the marketing group’s vision of fostering a positive and creative environment as the Anti-Agency® propels them forward.