Mar 27: indē wild introduces Sweet Treat, its newest Dewy Lip Treatment (DLT), bringing together actress Banita Sandhu and founder Diipa Büller-Khosla in a campaign that celebrates softness, ease, and everyday beauty.
Designed as a sheer baby pink for effortless wear, Sweet Treat delivers a light, glossy finish that enhances lips with a naturally fuller look. Infused with a delicate vanilla note, the formula offers hydration and comfort while maintaining a dewy, non-sticky texture suited for all-day use. Positioned as an everyday essential, the product blends indulgence with practicality—an easy addition to any beauty routine.
The campaign unfolds in a romantic, regency-inspired setting, subtly referencing Banita Sandhu’s association with Bridgerton while reinterpreting it through a softer, more intimate lens. The visual narrative is playful and relaxed, pairing Sandhu and Büller-Khosla in a dynamic that balances femininity with quiet confidence.
Built on the brand’s widely loved Dewy Lip Treatment formula, trusted by over 500,000 customers, Sweet Treat joins a portfolio of cult-favourite tints including Masala Chai, Caffeine, Glazed Jalebi, Hot Sauce, and Wedding Rose. Staying true to indē wild’s treatment-first approach, the product is powered by hydrating actives and barrier-supporting peptides that help smooth texture and retain moisture.
Sharing her experience, Banita Sandhu said,
“I love something light and dewy on my lips, so the DLT Sweet Treat felt very natural to me. It’s easy to wear and gives that soft gloss that pulls everything together. Everything about this campaign felt aligned, and it was such a fun, indulgent experience shooting with Diipa and the indē wild team.”
Diipa Büller-Khosla added,
“With Sweet Treat, we wanted to capture a small, everyday indulgence—the feeling of a sugar rush, bottled without the crash. It’s the same DLT formula you love, just its softer, more romantic extension. Our DLTs have always been for the bold—this one is for the soft girls. Banita embodies that energy effortlessly.”
With the launch of Sweet Treat, indē wild continues to strengthen its position in the beauty space by combining care-led formulations with finishes designed for modern, everyday routines.
