New Delhi, Mar 9: America’s beloved soft serve pioneer Carvel ‘From the Inventors of Soft Serve’ continues its India growth journey with the launch of a new outlet at DLF Promenade, strengthening its footprint in the capital as its third location in Delhi. Spanning 200 sq. ft., the store joins the brand’s existing presence at Connaught Place and Elan Miracle Mall, Gurugram, reinforcing its growing momentum in the Delhi-NCR market.
Founded in 1934 by Tom Carvel, the brand brings over 90 years of soft serve expertise rooted in nostalgia, celebration, and togetherness. Known as the inventor of soft serve ice cream, the brand has built a global legacy around indulgence that is rich, thick, and never watered down, offering timeless classics with a contemporary twist.
With this expansion, Carvel-’From the Inventors of Soft Serve’continues to introduce Indian consumers to its iconic global favourites including Flying Saucers®, Shakes, Carvelanches, and Dashers, alongside India-first innovations such as the Banoffee Pie Dasher, Indian Filter Coffee Dasher, Caramel Bliss Carvelanche, Paris sandwich, Matcha dip Soft Serve & Strawberry Cheesecake Sundae thoughtfully created to blend global comfort with local flavour nostalgia.
Designed as a vibrant grab-and-go destination, the new DLF Promenade store caters to shoppers, families, and young consumers seeking indulgent dessert moments.
Carvel-’From the Inventors of Soft Serve’ entered India in August 2025 in partnership with Unify Foodworks, a modern Indian food and beverage franchising company focused on bringing global brands to the country through culturally relevant adaptations and strong operational frameworks.
Steven Yang, Senior Vice President, APAC at GoTo Foods, said,
“Seeing the response to Carvel-’From the Inventors of Soft Serve’ in India has been incredibly encouraging. With the opening at DLF Promenade, we are deepening our presence in one of Delhi’s most vibrant retail destinations and bringing our signature soft serve experience closer to consumers who are looking for indulgent yet familiar dessert moments.”
Sumer Sethi, Founder of Unify Foodworks, added,
“Our expansion into DLF Promenade marks an important step in Carvel’s India journey. Delhi has embraced the brand’s mix of nostalgia and innovation, and this new location allows us to engage with a wider, experience-driven audience while continuing to introduce flavours that feel both global and distinctly local.”
With its growing network of stores, Carvel-’From the Inventors of Soft Serve’ is steadily positioning itself as a go-to dessert destination, offering a distinctive blend of global comfort classics and India-inspired creations, with plans to expand to 100 stores across the country over the next few years.
