SINGAPORE, July 17, 2024 — The annual ASEAN Innovation Business Platform (AIBP) Enterprise Innovation Awards received 113 submissions from public and private organisations throughout Southeast Asia, out of which 53 projects were selected as finalists. Since 2017, the awards have aimed to recognise Southeast Asian-based organisations that have embarked on projects to digitally transform their businesses through the adoption of innovative technology.
From left to right: Irza Suprapto (CEO, AIBP), Surachai Hirannitichai, EVP-Digital Technology & Transformation Professor Wisit Wisitsora-at, Permanent Secretary Ministry of Digital Economy and Society (MDES) and Pajaree Saengcum, Head of Supply Chain & Digital Technology, Osotspa
Notably, more than 40% of submissions involved some aspect of artificial intelligence (AI) or machine learning (ML). Many organisations in Southeast Asia, particularly consumer-facing businesses, are exploring the use of AI/ML. The recent rise of generative AI has opened up a range of questions about the utility of this technology.
Big C and Osotspa emerged as the winners for the Data and AI category and the Open category, respectively, and received their awards at the AIBP Conference and Exhibition, held on 16 – 17 July 2024, at the Eastin Grand Hotel Phayathai.
Endorsed by the Ministry of Digital Economy and Society (MDES) and supported by Digital Economy Promotion Agency (depa) and the National Electronics and Computer Technology Center (NECTEC), the event spotlighted advancements in Thailand’s digital landscape while addressing the challenges faced by local enterprises and public service organisations in adopting digital transformation.
Big C’s winning project showcased their data and AI transformation program in addressing challenges faced with order fulfilment and late deliveries, leading. The company introduced AI-powered Genetic Algorithms and ArcGIS Pro’s geospatial capabilities to optimise the designation of online hubs and fulfilment operations. This initiative resulted in the establishment of 18 retail hubs, improved workload distribution, and better utilisation of delivery resources. The transformation led to significant improvements in delivery efficiency and customer satisfaction, with on-time delivery rates expected to increase from 49% to 71% and customer satisfaction scores rising from 91% to 95%. Additionally, Big C plans to leverage AI and ML for inventory prediction and route optimisation to further enhance operational efficiency and customer experience. Founded in 1993, Big C is one of Thailand’s largest hypermart operators owned by Thai billionaire, Mr Charoen Sirivadhanabhakdi’s holding company, TCC Group.
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