Badra Coffee Enters D2C Segment with four thoughtfully curated coffee blends

Bangalore, August 29, 2024: Founded in 1943, Badra Coffee, an 81-year-old legacy brand, renowned for its unwavering quality in the coffee business, is thrilled to announce its arrival in the D2C segment. With the rise of coffee culture, the brand launched four new blends, now being offered to customers through their e-commerce platform. “We invite you to try our blends for an exceptional coffee experience, if you want to truly savor your coffee, rather than just drink it out of routine,” says Jacob Mammen, Managing Director of Badra Estates.

Badra Coffee, which has been exporting to 10 countries, including Japan, the US, South Korea, Germany, and Norway, for over two decades, will now be available in the Indian retail market. The brand’s expansion into the D2C space allows them to bring the authentic coffee experience from the Bababudangiri hills of Chikmagalur – the birthplace of Indian Coffee, Karnataka, directly to Indian consumers.

Badra Coffee’s new blends cater to a diverse range of palates and preferences. From the delicate and aromatic Temple Mountain to the rich and robust Kaapi Nirvana, the fruity essence of Misty Heights to the traditional South Indian Filter Coffee-inspired Dakshin Fusion, each cup is a journey through the nuanced flavors of Chikmagalur’s finest beans.

Jacob Mammen, Managing Director, Badra Estates mentioned, ” The Indian coffee market has evolved a lot. With Indian consumers becoming increasingly discerning, they now seek detailed information about the origin and flavours of their coffee. “We collaborate closely with our buyers to understand their unique flavor preferences and customize our coffees to match their tastes. What sets us apart from other retailers is that we cultivate our coffee on our own estates in Chikmagalur. we call it relationship coffee.,” says Mammen. “As a seed-to-cup company, we ensure the highest quality by roasting and grinding the beans ourselves right before packaging. In addition, we offer a unique coffee discovery experience at our estate for those who want to learn more about the journey behind each cup.”

Badra Coffee aims to bring the authentic coffee experience of Chikmagalur closer to the urban coffee connoisseur. A brand that honors its roots while appealing to today’s modish consumers.

The brand’s firm connection to its plantation roots, combined with a meticulous bean-to-cup process, ensures that each cup served is of the highest quality. Badra Coffee’s diligence sets it apart from its competitors, offering a distinctive and immersive coffee experience that resonates with the true essence of Indian coffee culture.

In an industry bustling with competition, Badra Coffee intends to stand out by staying true to its heritage while embracing modern coffee trends. The brand’s sustainable practices, attention to detail, and commitment to quality make it a unique and robust presence in the Indian coffee market.