Axar Patel joins forces with Greaves Electric Mobility to promote and champion the future of smart and sustainable mobility

Bangalore, August 06, 2024: Greaves Electric Mobility Private Limited (GEMPL), the e-mobility arm of Greaves Cotton Limited, proudly announces its new partnership with Indian cricket all-rounder Axar Patel. Known for his stellar performances, including a pivotal role in India’s 2024 T20 World Cup victory, Axar will now be seen promoting the future of smart and sustainable mobility with GEMPL. This collaboration is set to elevate GEMPL’s commitment to driving innovation and sustainability in the electric vehicle industry while resonating with millions across India.

Axar Patel celebrated for his extraordinary versatility on the cricket field, embodies the values that GEMPL stands for—legacy, innovation, and a relentless pursuit of excellence. With a distinguished career that includes a World Cup-winning knock of 47 runs, 9 crucial wickets, and accolades such as the BCCI U-19 Cricketer of the Year and Emerging Player of the Tournament in IPL (2014), Axar Patel is a true representation of the Indian spirit of ambition and perseverance.

GEMPL’s collaboration with Axar Patel aligns seamlessly with the GEMPL’s mission to empower mobility solutions (Ampere E2Ws, Greaves 3 Wheelers and Ele e-rickshaws) that are both aspirational and accessible. Axar Patel, with his Pan-India appeal and a following of 2.5+ million on Instagram, symbolises the warmth, ambition, and trust that GEMPL is known for. This collaboration further cements GEMPL’s position as a brand that is committed to delivering high-quality electric vehicles designed and made in India, catering to the evolving needs of Indian families.

K Vijaya Kumar, Executive Director & CEO, Greaves Electric Mobility said, “We are thrilled to welcome Axar Patel to the Greaves family. His all-rounder persona perfectly aligns with our vision of creating smart and sustainable mobility solutions for India. This collaboration is not just about promoting electric vehicles but also about inspiring a movement towards a cleaner, greener future. Axar’s journey of resilience and success mirrors our own, and together, we aim to drive change and empower communities across the nation.”

Axar Patel, stated on the development, I’m glad to be associated with a legacy brand of 165 years. I truly support Greaves Electric Mobility’s purpose of making smart and sustainable mobility accessible for all. It is in line with my purpose to create a brighter and more electrifying India!

This partnership marks a significant milestone for Greaves Electric Mobility as it continues to lead the charge in revolutionizing the electric mobility landscape in India, making it more inclusive, sustainable, and accessible for all.