Kanpur, Mar 19: Paras Hospital Kanpur organized a city-wide road safety awareness campaign titled “Zimmedar Kanpuriya” across multiple key intersections in Kanpur between February 25 and March 11, 2026, to encourage citizens to follow traffic rules and become responsible road users. The initiative was carried out at Bada Chauraha, Nawabganj, Kidwai Nagar, Shyam Nagar, Tatmil, Govind Nagar, and Ramadevi to engage commuters and raise awareness about safe driving practices, focusing on promoting adherence to traffic regulations to help reduce road accidents and trauma-related emergencies in the city.
Road accidents remain a major public safety concern in Uttar Pradesh, which consistently records one of the highest numbers of road accident fatalities in the country. Data shared by the Ministry of Road Transport and Highways in the Rajya Sabha shows that the state reported 34,243 road accident deaths in 2020, rising to 37,729 in 2021, 41,746 in 2022, 44,534 in 2023, and 46,052 in 2024, reflecting a steady increase in fatalities over the past five years. Two-wheeler riders account for a significant share of these deaths, with non-compliance with basic safety measures such as helmet use and traffic rule violations continuing to be among the major contributing factors. The figures underline the growing need for sustained public awareness and stronger adherence to road safety practices to reduce preventable injuries and fatalities.
Speaking about the initiative, Shri Rajat Bajaj, Facility Director, Paras Hospital Kanpur, said,
“Road accidents remain one of the major causes of trauma emergencies in our city. Through the ‘Zimmedar Kanpuriya’ campaign, Paras Hospital aimed to encourage citizens to follow traffic rules and understand that responsible driving can save lives. Small actions like wearing helmets, following signals, and respecting traffic rules can significantly reduce the risk of serious injuries and emergencies. As a healthcare institution, we believe it is our responsibility to contribute to community awareness and public safety.”
During the campaign, volunteers displayed informative placards highlighting key traffic safety messages and interacted with commuters at busy junctions. Citizens found adhering to traffic regulations, such as wearing helmets and following traffic signals, were acknowledged with a “Zimmedar Kanpuriya Certificate.” Individuals not following traffic rules were encouraged to sign a “Shapath Patra” (pledge form) committing to safer driving practices. Helmets were also distributed to promote safety among two-wheeler riders.
The campaign received support from the Kanpur Traffic Police and was conducted with permission from the Office of the Deputy Commissioner of Police (Traffic), Kanpur Nagar. Through this initiative, Paras Hospital Kanpur engaged a large number of commuters and reinforced the importance of traffic discipline and collective responsibility in making city roads safer.
